£25.70

Cengage Learning Advertising and Integrated Brand Promotion: With Infotrac

Name: Advertising and Integrated Brand Promotion: With Infotrac
Brand: Cengage Learning
Price: 25.7 GBP
Availability: InStock

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Description

"Advertising and Integrated Brand Promotion, Fourth Edition" is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of "Advertising and Integrated Brand Promotion" illustrates how to best accomplish this.

Product Specifications

Brand: Cengage Learning
Format: misc_supplies
ASIN: 032431132X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 January 1980
Listed Since: 09 January 2007

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Cengage Learning Advertising and Integrated Brand Promotion: With Infotrac

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