The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy - Image 1

£114.08

Sage Publications The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

Name: The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy
Brand: Sage Publications
Price: 114.1 GBP
Availability: InStock

Economics

Price History & Forecast

Last 22 days • 22 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 22 days • 1 price levels

Days at Price

Price Analysis

Most common price: £114 (22 days, 100.0%)

Price range: £114 - £114

Price levels: 1 different prices over 22 days

Description

Delivering the tools to improve strategic decision-making in hospitality firms… The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context. The Handbook is divided into eleven parts that follow the key activities of the strategic management process. The lead chapter for most parts of the book is a featured work that is original and offers cutting-edge discussion on an important facet of hospitality strategy. Each of the eleven parts of the book concludes with a commentary chapter that reflects on all of the works included in that section. Throughout the chapters, the authors have offered new ideas, models and frameworks, managerial implications of research findings, and suggestions for future practice. The emphasis is on strategy formulation, implementation, and evaluation. Key issues such as pricing, service delivery, experiential branding, franchising, acquisitions and mergers, human resource management, change management, and culture creation are featured. As the role of strategic decision-making grows in importance in hospitality firms, the Handbook of Applied Hospitality Strategy delivers a comprehensive volume on core ideas and practices with useful managerial implications from senior industry practitioners and top hospitality scholars, making this an invaluable resource for tourism and hospitality programs as well as industry professionals.

Product Specifications

Brand: Sage Publications
Format: Hardcover
ASIN: 1412905907
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 14 September 2010
Listed Since: 23 May 2008

Barcode

No barcode data available

Sage Publications The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Management for the Hospitality Industry: A Strategic Approach

The Routledge Handbook of Hospitality Management (Routledge Handbooks)

Routledge Strategic Management for Hospitality and Tourism

Strategic Management in the Hospitality Industry: Pearson New International Edition

The Routledge Handbook of Hospitality Marketing

The Routledge Handbook of Hospitality Management

The SAGE Handbook of Hospitality Management

Strategic Management for Hospitality and Tourism

Handbook of Marketing Research Methodologies for Hospitality and Tourism

The International Hotel Industry: Sustainable Management

Handbook of Hospitality Strategic Management

The Routledge Handbook of Hotel Chain Management

Management Science in Hospitality and Tourism: Theory, Practice, and Applications

Management Science in Hospitality and Tourism: Theory, Practice, and Applications

The Routledge Handbook of Hotel Chain Management

The International Hospitality Business: Management and Operations

The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

The Routledge Handbook of Hospitality Studies

Applied Human Resource Management: Strategic Issues and Experiential Exercises

The Routledge Companion to International Hospitality Management (Routledge Companions in Business, Management and Marketing)

The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

Human Resource Management in Hospitality Cases

Strategic Management for Tourism, Hospitality and Events

Strategic Management for Tourism, Hospitality and Events