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£64.99
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Routledge - Growth Strategies of Hotel Chains Textbook
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Most common price: £65 (35 days, 100.0%)
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Description
Key Features
This Routledge textbook offers a balanced overview of both theory and practice regarding hotel chain growth strategies.
Learn the specific methods used by Accor, Cendant, Choice Hotels International, Marriott, and Hilton to become global leaders.
Each chapter includes authentic international examples to help bring theoretical business concepts into sharp focus.
The content explains how major worldwide hotel chains achieved dominant status and provides methods to forecast future developments.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 0789026643
- Domain
- Amazon UK
- Release Date
- 25 January 2006
- Listed Since
- 04 January 2007
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