£54.99

Gabler Verlag Hotel-Marketing: Strategien, Marketing-Mix, Planung, Kontrolle

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£54.99 £54.29 £54.44 £54.59 £54.75 £54.90 £55.05 25 April 2026 15 May 2026 04 June 2026 24 June 2026 15 July 2026

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78 days 4 days · current 0 20 39 59 78 £54 £55 Days at Price

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Most common price: £54 (78 days, 95.1%)

Price range: £54 - £55

Price levels: 2 different prices over 82 days

Description

Das nunmehr vorliegende Buch zum Hotel-Marketing ist aus im wesentlichen zwei Gründen entstanden. Erstens erschien es reizvoll, die aus den Untersuchungen zum Marketing des Handels gewonnenen Erkenntnisse auf einen anderen ebenfalls dienstleistungsintensiven Wirt schaftszweig zu übertragen, für den auch der Grundsatz gilt, der Mitarbeiter sei die conditio si ne qua non des betrieblichen Erfolges. Dieser Reiz wurde noch durch den Ein druck verstärkt, die Hotelunternehmung sei unter Marketing- und Managementaspekten literarisch kaum erschlossen. Zweitens haben vielfältige persönliche Eindrücke eines häufig wenig kundenorientierten Verhaltens in Beherbergungsbetrieben zur Feder greifen lassen; denn das Diktat des Controlling als vorgeblich neue Führungsfunktion der neunziger Jahre hat auch in Hotels zu einem rigorosen Kostenmanagement geführt und damit in nicht eben seltenen Fällen einen "fast service" hervorgebracht, für den der Gast bei vornehmlich kostenorientierter Preisfindung des Gastgebers in die Tiefen seines knapper gewordenen Budgets langen muß. Es ist daher bei wachsender Marktsensibilisierung und Wettbewerbsintensität ein Gebot der Stunde, nicht nur Kosten zu senken, sondern vor allen Dingen durch gezieltes Marketing die Zufriedenheit des Gastes zu verbessern.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 1994
Listed Since
18 August 2012

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