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Routledge Hospitality Marketing: Principles and Practices
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Description
Key Features
This fourth edition of Hospitality Marketing by Routledge includes real-life case studies to help apply concepts to work situations.
The text covers important modern topics including sustainable marketing and corporate social responsibility.
Readers can learn about relationship marketing strategies used within the hospitality industry.
The book explains the impact of the Internet on marketing and hospitality using a variety of tools.
This introductory textbook provides a foundation for applying marketing principles specifically to hospitality settings.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032030364
- Domain
- Amazon UK
- Release Date
- 15 August 2022
- Listed Since
- 02 February 2022
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