Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage - Image 1

£136.27

Routledge Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage

Name: Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

Call Centre Management

It has never been this cheap. We have no record of a lower price.

£136 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 35 days • 35 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 35 days • 1 price levels

Days at Price

Price Analysis

Most common price: £136 (35 days, 100.0%)

Price range: £136 - £136

Price levels: 1 different prices over 35 days

Description

Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies.Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry’s practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter’s concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included.Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology’s impact on the hospitality industry special issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT strategy) and more! Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789022168
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 December 2006
Listed Since: 01 February 2007

Barcode

No barcode data available

Routledge Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Management for the Hospitality Industry: A Strategic Approach

Global Cases on Hospitality Industry

The International Hotel Industry: Sustainable Management

The International Hotel Industry: Sustainable Management

Global Cases on Hospitality Industry

Hospitality Marketing: Principles and Practices

Hospitality Marketing: Principles and Practices

Routledge Handbook of Hospitality Marketing

The Routledge Handbook of Hotel Chain Management

The Routledge Handbook of Hotel Chain Management

Handbook of Marketing Research Methodologies for Hospitality and Tourism

The Role of the Hospitality Industry in the Lives of Individuals and Families

The Role of the Hospitality Industry in the Lives of Individuals and Families

Hospitality Management Education (The Haworth Hospitality Press)

The Routledge Companion to International Hospitality Management (Routledge Companions in Business, Management and Marketing)

Sustainability and Competitiveness in the Hospitality Industry (Advances in Hospitality, Tourism, and the Services Industry)

Educational Strategies for the Next Generation Leaders in Hotel Management (Advances in Hospitality, Tourism, and the Services Industry)

The Routledge Handbook of Hospitality Management (Routledge Handbooks)

Hotel-Marketing: Strategien, Marketing-Mix, Planung, Kontrolle

Hospitality and Travel Marketing

The International Hospitality Business: Management and Operations

The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

Principles of Management for the Hospitality Industry

Customer Service for Hospitality and Tourism