Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage - Image 1

£136.27

Routledge Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage

Name: Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Call Centre Management

Price History & Forecast

Last 81 days • 81 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 81 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £136 (41 days, 50.6%)

Price range: £133 - £136

Price levels: 2 different prices over 81 days

Description

Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies.Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry’s practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter’s concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included.Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology’s impact on the hospitality industry special issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT strategy) and more! Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789022168
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 December 2006
Listed Since: 01 February 2007

Barcode

No barcode data available

Routledge Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The International Hotel Industry: Sustainable Management

Routledge Handbook of Hospitality Marketing

Hotel-Marketing: Strategien, Marketing-Mix, Planung, Kontrolle

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations

An Introduction to the UK Hospitality Industry: A Comparative Approach: A comparative approach

Hospitality Business Development

The Study of Food, Tourism, Hospitality and Events: 21st-Century Approaches (Tourism, Hospitality & Event Management)

La restauration et l'hôtellerie de référence

Financial and Economic Tools Used in the World Hospitality Industry: Proceedings of the 5th International Conference on Management and Technology in ... 2017, Bali, Indonesia & Moscow, Russia

In Search of Hospitality: Theoretical perspectives and debates

Tourism, Hospitality and Digital Transformation: Strategic Management Aspects (Innovation and Technology Horizons)

Revenue Management, Cost Control, and Financial Analysis in the Hospitality Industry

Success Through Part-time Employees: ٍA Step By Step Practical Toolkit To Enhance Management Practices With Part-time Employees

Advanced Research Methods in Hospitality and Tourism

Tourism and Hospitality in the 21st Century

AI Innovations for Travel and Tourism

Business Under Crisis, Volume III: Avenues for Innovation, Entrepreneurship and Sustainability: 3 (Palgrave Studies in Cross-disciplinary Business ... Association with EuroMed Academy of Business)

Glorious Hotels of India

A New Approach to Resilient Hospitality Management: Lessons and Insights from Kyoto, Japan

Sustainability in Hospitality: How Innovative Hotels are Transforming the Industry

Advances in Hospitality and Leisure: 2

Service Excellence in Tourism and Hospitality: Insights from Asia (Tourism, Hospitality & Event Management)

Contemporary Hospitality and Tourism Management Issues in China and India: Today's Dragons and Tigers

Hotel Accommodation Management (Hospitality Essentials Series)