£174.99

Routledge Hotel Chain Growth Strategies - Business Textbook

Name: Routledge Hotel Chain Growth Strategies - Business Textbook
Brand: Routledge
Price: 174.99 GBP
Availability: InStock

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Description

Understand the mechanics behind the world's most successful hospitality brands with this comprehensive textbook from Routledge. This book examines the specific business practices used by industry leaders such as Marriott, Hilton, Accor, Cendant, and Choice Hotels International to achieve global dominance. By blending theoretical frameworks with real-world applications, this text provides a balanced view of how major hotel chains scale their operations. It explores the reasons behind their international success and offers insights into forecasting future trends within the hospitality sector. Every chapter includes authentic international examples that help clarify complex concepts through practical application. Whether you are studying management or looking to understand global distribution and retail strategies in the hotel industry, this resource provides the necessary depth to grasp how these companies maintain their competitive edge.

Key Features

Analyzes the growth strategies of major brands including Marriott, Hilton, and Accor to understand how they reached international status.

Provides a balanced overview of both theoretical concepts and practical business applications used in the hotel industry.

Includes authentic international examples in every chapter to help bring academic theories into a clear, real-world focus.

Offers guidance on how to forecast future developments and trends within the global hotel chain market.

Used book in good condition, making it a reliable resource for students and business professionals.

Written by Routledge, a respected publisher, ensuring high-quality academic and professional content.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789026635
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 07 February 2006
Listed Since: 02 February 2007

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Routledge Hotel Chain Growth Strategies - Business Textbook

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