£155.99

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£156 today · usual range £136–£164 · best ever £136

Insights, Innovation, and Analytics for Optimal Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-services)

Amazon

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Last 75 days · 75 data points (no recent data)

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£164.00 £133.64 £140.26 £146.89 £153.51 £160.14 £166.76 23 July 2026 10 August 2026 29 August 2026 16 September 2026 05 October 2026
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Price Distribution

Price distribution over 75 days • 6 price levels

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12 days 1 day · current 2 days 15 days 25 days 20 days 0 6 13 19 25 £136 £156 £157 £159 £163 £164 Days at Price

Price Analysis

Most common price: £163 (25 days, 33.3%)

Price range: £136 - £164

Price levels: 6 different prices over 75 days

Description

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
12 February 2021
Listed Since
12 November 2020

Barcode

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