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Handbook of Research on IoT and Digital Transformation
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Description
Key Features
This research handbook examines the impact of the Internet of Things (IoT) on global marketing and business cycles.
Explore how digital transformation tools like artificial intelligence and digital marketing change modern business operations.
Learn about the influence of social media, mobile applications, and electronic word of mouth (eWoM) on customer engagement.
The text covers the role of virtual reality and internet technologies in the evolving landscape of global marketing.
Published by Business Science Reference, this work addresses challenges from globalization and economic shifts.
Product Specifications
- Format
- hardcover
- ASIN
- 1799871924
- Domain
- Amazon UK
- Release Date
- 25 June 2021
- Listed Since
- 07 June 2021
Barcode
No barcode data available
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