£171.87

IGI Global Smart Marketing With the Internet of Things (Advances in Marketing, Customer Relationship Management, and E-services)

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£172 today · all-time low £164 (Nov 2024) · usually the usual

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Price History & Forecast

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Last 451 days • 451 data points (No recent data available)

Historical
Generating forecast...
£190.96 £161.30 £167.77 £174.24 £180.72 £187.19 £193.66 01 November 2024 21 February 2025 14 June 2025 04 October 2025 25 January 2026

Price Distribution

Price distribution over 451 days • 9 price levels

Days at Price
Current Price
21 days 27 days 65 days 42 days · current 93 days 54 days 16 days 18 days 115 days 0 29 58 86 115 £164 £166 £170 £172 £177 £178 £179 £186 £191 Days at Price

Price Analysis

Most common price: £191 (115 days, 25.5%)

Price range: £164 - £191

Price levels: 9 different prices over 451 days

Description

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
20 July 2018
Listed Since
29 March 2018

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