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Routledge Digital Transformation in the Customer Experience

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Description

Technology is a vital part of the modern business world. As firms use digital platforms to create, maintain, and deliver customer experiences post-pandemic, understanding digitization is essential. This book explores how the comprehensive integration of digital technology into all facets of company operations yields heightened value for customers. Digital Transformation in the Customer Experience examines how these processes help both service and manufacturing firms deliver better results. Readers will gain a deeper understanding of the disruptive technologies that shape the current landscape of e-commerce and business operations.

Key Features

This Routledge publication examines how digital transformation helps both service and manufacturing firms deliver better customer experiences.

The text explores how digitization involves integrating digital technology into all facets of a company's operations to yield customer value.

Readers gain an understanding of the disruptive technologies impacting the business world and digital platforms.

The content focuses on how firms use digital platforms to create, maintain, and deliver customer experiences in a post-pandemic environment.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 February 2025
Listed Since
09 October 2024

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