Digital Business and Electronic Commerce: Strategy, Business Models and Technology (Springer Texts in Business and Economics) - Image 1

£106.92

Springer Digital Business and Electronic Commerce: Strategy, Business Models and Technology (Springer Texts in Business and Economics)

Name: Digital Business and Electronic Commerce: Strategy, Business Models and Technology (Springer Texts in Business and Economics)
Brand: Springer
Price: 105.74 GBP
Availability: InStock

E-commerce

Price History & Forecast

Last 87 days • 87 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 87 days • 7 price levels

Days at Price

Current Price

Price Analysis

Most common price: £101 (37 days, 42.5%)

Price range: £98 - £107

Price levels: 7 different prices over 87 days

Description

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3030634817
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 29 March 2021
Listed Since: 09 October 2020

Barcode

No barcode data available

Springer Digital Business and Electronic Commerce: Strategy, Business Models and Technology (Springer Texts in Business and Economics)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Business Models: Concepts, Models, and the Alphabet Case Study (Progress in IS)

Digital Business Models: Concepts, Models, and the Alphabet Case Study (Progress in IS)

Digital Innovation and Entrepreneurship

Routledge Digital Business Models: Perspectives on Monetisation

Digital Business Models for Industry 4.0: How Innovation and Technology Shape the Future of Companies (Future of Business and Finance)

New Trends in Business Information Systems and Technology: Digital Innovation and Digital Business Transformation: 294 (Studies in Systems, Decision and Control, 294)

Digital Entrepreneurship: Impact on Business and Society (Future of Business and Finance)

Digital Innovation and Entrepreneurship

Business Models: Innovation, Digital Transformation, and Analytics (Data Analytics Applications)

Shaping the Digital Enterprise: Trends and Use Cases in Digital Innovation and Transformation

Research Handbook on Digital Strategy (Research Handbooks in Business and Management series)

Digital Transformation in the Customer Experience

Managing Digital Enterprise: Ten Essential Topics

Handbook of Research on Management and Strategies for Digital Enterprise Transformation

Digital Business: Concepts and strategies

Business Models: Innovation, Digital Transformation, and Analytics (Data Analytics Applications)

Digital Entrepreneurship: Interfaces Between Digital Technologies and Entrepreneurship (FGF Studies in Small Business and Entrepreneurship)

Digital Innovation Strategy

Digital Entrepreneurship: Interfaces Between Digital Technologies and Entrepreneurship (FGF Studies in Small Business and Entrepreneurship)

Digital Transformation in Business and Society: Theory and Cases

Digital Pricing: A Guide to Strategic Pricing for the Digital Economy (Management for Professionals)

Research Handbook on Digital Strategy (Research Handbooks in Business and Management series)

Business Information Systems and Technology 4.0: New Trends in the Age of Digital Change: 141 (Studies in Systems, Decision and Control, 141)

Applying E-Commerce in Business