£136.45

Routledge - The Value Trail Business Model Strategy Book

Name: Routledge - The Value Trail Business Model Strategy Book
Brand: Routledge
Price: 136.45 GBP
Availability: InStock

Economics

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Description

The Value Trail provides a deep look into competitive analysis and strategy by placing value at the center of every business decision. Moving away from traditional methods, this book introduces a new model of strategic analysis known as the Three Dimensions of Value. This approach helps professionals examine how success is driven from a customer-based perspective. By focusing on how value is perceived and managed, readers learn to navigate the complex drivers of business success. The text explains how customers perceive value through Appreciation of Value, how that value is increased through Concentration of Value, and how it can be lost through Predation of Value by different business agents. This business-level perspective offers a clear path for understanding, deploying, and monitoring successful business models in a competitive market.

Key Features

Introduces the Three Dimensions of Value model for a new way to approach strategic analysis and business success.

Focuses on a customer-based perspective to ensure competitive strategies meet actual market needs.

Explains the Appreciation of Value to help businesses understand how customers perceive their offerings.

Covers Concentration of Value to show how different agents can boost the value within a business model.

Addresses the Predation of Value to identify how business agents might subtract value from a company.

Provides a comprehensive framework for the effective deployment and monitoring of business models.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1472452569
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 28 March 2015
Listed Since: 31 October 2014

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Routledge - The Value Trail Business Model Strategy Book

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