Routledge - The Value Trail Business Model Strategy Book

The Value Trail provides a deep look into competitive analysis and strategy by placing value at the center of every business decision. Moving away from traditional methods, this book introduces a new model of strategic analysis known as the Three Dimensions of Value. This approach helps professionals examine how success is driven from a customer-based perspective. By focusing on how value is perceived and managed, readers learn to navigate the complex drivers of business success. The text explains how customers perceive value through Appreciation of Value, how that value is increased through Concentration of Value, and how it can be lost through Predation of Value by different business agents. This business-level perspective offers a clear path for understanding, deploying, and monitoring successful business models in a competitive market.