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IGI Global Handbook of Research on Mobile Marketing Management (Advances in E-Business Research)

Name: Handbook of Research on Mobile Marketing Management (Advances in E-Business Research)
Brand: IGI Global

E-business

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Description

Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing provides the luxury of reaching consumers in a greater variety of times and settings than ever before, a possibility that those in the advertising field crave. The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing thoughts and practices. Through offering more than 25 insightful articles by international experts on leading edge technologies of marketing applications, this reference is a critical resource for advertisers, researchers, and academicians. .

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1605660744
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 30 November 2009
Listed Since: 19 June 2009

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IGI Global Handbook of Research on Mobile Marketing Management (Advances in E-Business Research)

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