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IGI Global Optimizing Millennial Consumer Engagement With Mood Analysis (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Optimizing Millennial Consumer Engagement With Mood Analysis (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global

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Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522556907
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 20 July 2018
Listed Since: 29 March 2018

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IGI Global Optimizing Millennial Consumer Engagement With Mood Analysis (Advances in Marketing, Customer Relationship Management, and E-services)

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