£137.15

IGI Global Optimizing Millennial Consumer Engagement With Mood Analysis

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Last 581 days • 581 data points (No recent data available)

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£162.05 £129.00 £136.21 £143.42 £150.63 £157.84 £165.06 10 June 2024 02 November 2024 27 March 2025 19 August 2025 11 January 2026

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293 days · current 23 days 117 days 33 days 115 days 0 73 147 220 293 £132-138 £138-144 £144-150 £150-156 £156-162 Days at Price

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Most common range: £132-138 (293 days, 50.4%)

Price range: £132 - £162

Price levels: 5 price ranges over 581 days

Description

Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
20 July 2018
Listed Since
27 January 2020

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