£120.00

Routledge - The Psychology of Design: Creating Consumer Appeal

Name: Routledge - The Psychology of Design: Creating Consumer Appeal
Brand: Routledge
Price: 120.0 GBP
Availability: InStock

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Description

Understand the deep connection between design and consumer behavior. As design becomes a primary driver for product desire and commercial message appeal, the psychological processes behind these reactions remain a complex area of study. This book explores the essential link between how things look and how people react to them. Because design is an interdisciplinary field, this text covers a wide range of essential subjects. It brings together perspectives from aesthetics, anthropology, brand strategy, and design science. Readers will find valuable insights into how engineering, graphic design, and industrial design connect with marketing and material science. Whether you are a researcher or a professional practitioner, this resource addresses the fundamental questions of how and why design works. By studying the intersection of psychology with product design and creativity, you can gain a better understanding of the forces that shape consumer preferences in a modern market.

Key Features

Explores the psychological processes that drive consumer desire and brand liking through effective design.

Provides an interdisciplinary approach involving aesthetics, anthropology, brand strategy, and design science.

Covers essential connections between engineering, graphic design, and industrial design principles.

Integrates perspectives from marketing, material science, and various areas within the field of psychology.

Designed for both researchers and practitioners seeking to understand the impact of product design.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0765647591
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial
Domain: Amazon UK
Release Date: 02 September 2015
Listed Since: 31 January 2015

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Routledge - The Psychology of Design: Creating Consumer Appeal

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