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£120.00
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Routledge The Psychology of Design: Consumer Appeal & Brand Strategy
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Price distribution over 84 days • 1 price levels
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Most common price: £120 (84 days, 100.0%)
Price range: £120 - £120
Price levels: 1 different prices over 84 days
Description
Key Features
Routledge publishes this comprehensive exploration of how psychological principles shape design decisions and consumer responses.
The book integrates insights from aesthetics, anthropology, brand strategy, and industrial design to explain design's role in creating desire.
Covers engineering, graphic design, material science, marketing, and multiple psychology disciplines within a single interdisciplinary framework.
Addresses the gap between design practice and psychological theory, making it valuable for both researchers and practitioners.
Explores why certain designs succeed commercially by examining the psychological processes behind consumer appeal and brand preferences.
Suitable for students, designers, marketers, and creative professionals seeking evidence-based understanding of design psychology.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0765647591
- Domain
- Amazon UK
- Release Date
- 02 September 2015
- Listed Since
- 31 January 2015
Barcode
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