£128.72

Routledge Persuasive Imagery - Consumer Response Book

Name: Routledge Persuasive Imagery - Consumer Response Book
Brand: Routledge
Price: 128.95 GBP
Availability: InStock

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Description

Understand how visuals influence consumer behavior with Persuasive Imagery: A Consumer Response Perspective. Published by Routledge, this volume brings together an interdisciplinary approach to study how people react to visual stimuli in advertising and marketing contexts. This book bridges the gap between academic research and professional practice. It includes contributions from experts in communication, psychology, and marketing to provide a well-rounded view of the field. The text starts with an overview that situates the reader within current academic discourse and provides practical sources for further study. Written in non-technical language, the content is accessible to students and professionals alike. The volume is organized into four distinct sections, beginning with Image and Response, which addresses the complexities of how visual elements impact the audience. This resource is an essential addition for anyone studying advertising and consumer psychology.

Key Features

Interdisciplinary perspective featuring insights from communication, psychology, and marketing scholars.

Accessible writing style uses non-technical language to make complex research easy to understand.

Comprehensive overview provides a foundation in current academic research and real-world practice.

Structured learning through four organized sections including Image and Response analysis.

Provides concrete sources to help scholars and students pursue deeper research in the field.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805842020
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 February 2003
Listed Since: 16 February 2007

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Routledge Persuasive Imagery - Consumer Response Book

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