Persuasive Imagery: Consumer Response Perspective - Marketing Book - Image 1

£140.74

Routledge Persuasive Imagery: Consumer Response Perspective - Marketing Book

Name: Persuasive Imagery: Consumer Response Perspective - Marketing Book
Brand: Routledge
Price: 140.74 GBP
Availability: InStock

Advertising

This is the most expensive it has ever been. Walk away.

£141 today · previous high £141 · all-time low £97

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 88 days · 88 data points

Historical

Generating forecast…

Price Distribution

Price distribution over 88 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £141 (52 days, 59.1%)

Price range: £97 - £141

Price levels: 4 different prices over 88 days

Description

Persuasive Imagery synthesises and advances existing knowledge of consumer response to visuals through an interdisciplinary perspective. Contributors include scholars from communication, psychology, and marketing disciplines who explore how imagery influences purchasing decisions and brand perception. The volume begins with an overview section that situates readers within current discourse, describing the state of knowledge in both academic research and actual marketing practice whilst providing concrete sources for further study. Written in non-technical language accessible to both practitioners and scholars, this Routledge book is organised into four sections examining image and response dynamics, offering practical insights into how visual design shapes consumer behaviour and marketing effectiveness.

Key Features

Persuasive Imagery draws contributions from scholars across communication, psychology, and marketing to provide comprehensive coverage of visual consumer response.

The book synthesises existing knowledge whilst advancing understanding of how consumers respond to visual imagery in advertising contexts.

Four clearly organised sections guide readers through image and response theory, providing structured learning for marketing professionals and academics.

Written in non-technical language, Persuasive Imagery remains accessible to both scholarly and practitioner audiences without sacrificing depth.

Published by Routledge, this marketing book provides concrete sources and references for scholars pursuing further research in consumer visual psychology.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805842020
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 February 2003
Listed Since: 16 February 2007

Barcode

No barcode data available

Routledge Persuasive Imagery: Consumer Response Perspective - Marketing Book

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Emotion in Advertising: Theoretical and Practical Explorations

Visual Methods in Marketing and Consumer Research - Routledge

Visual Marketing: Attention to Action - Psychology Series

The Advertising and Consumer Culture Reader

The Advertising and Consumer Culture Reader - Routledge

Psychology Press - Attention, Attitude, and Affect in Advertising

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

The Psychology of Advertising

International Advertising Law. 3rd Edition: Problems, Cases, and Commentary

Psychological Processes and Advertising Effects: Theory, Research, and Applications (Psychology Revivals)

Perspectives on Design and Digital Communication - Springer

Perspectives on Design and Digital Communication: Research, Innovations and Best Practices: 8 (Springer Series in Design and Innovation, 8)

Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)

Sage Consumer Behavior and Culture - Global Marketing Book

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Advertising and the European City: Historical Perspectives (Routledge Revivals)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

Advertising and Psychology (RLE Advertising): 1 (Routledge Library Editions: Advertising)

Advances in Design and Digital Communication: Proceedings of the 4th International Conference on Design and Digital Communication, Digicom 2020, ... Series in Design and Innovation, 12)

Advertising (Critical Concepts in Media and Cultural Studies)

Advances in Design and Digital Communication: Proceedings of the 4th International Conference on Design and Digital Communication, Digicom 2020, ... Series in Design and Innovation, 12)

Integrated Marketing Communication: Advertising and Promotion in a Digital World