£136.81

Psychology Press - Attention, Attitude, and Affect in Advertising

Name: Psychology Press - Attention, Attitude, and Affect in Advertising
Brand: Psychology Press
Price: 136.81 GBP
Availability: InStock

Advertising

This is the most expensive it has ever been. Walk away.

£137 today · previous high £137 · all-time low £136

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 17 days • 17 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 17 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £136 (16 days, 94.1%)

Price range: £136 - £137

Price levels: 2 different prices over 17 days

Description

Explore the deep connection between psychology and the advertising industry. Developed as independent disciplines in the late nineteenth century, these two fields have shaped one another through decades of research and practical application. This book examines how advertising serves as a vital arena for testing psychological methods and theories. Readers will learn how advertising has driven development in diverse specialties, including learning, behavioral decision theory, psychometrics, perception, and social and mathematical psychology. At the same time, the text explains how psychology has provided the tools, theories, and techniques necessary for modern advertising practice. This volume is an essential resource for understanding the historical and scientific relationship between these two fields.

Key Features

Examines the historical origins of psychology and advertising as parallel disciplines from the late nineteenth century.

Provides research insights into how advertising acts as a stimulus for diverse specialties like psychometrics and perception.

Explains the application of psychological tools and techniques within the professional practice of advertising.

Covers key areas of study including learning, social psychology, and mathematical psychology.

Offers a deep look into behavioral decision theory and its role in consumer response to advertising.

Product Specifications

Brand: Psychology Press
Format: hardcover
ASIN: 080580756X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 October 1993
Listed Since: 16 February 2007

Barcode

No barcode data available

Psychology Press - Attention, Attitude, and Affect in Advertising

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Emotion in Advertising: Theoretical and Practical Explorations

The Advertising and Consumer Culture Reader

The Psychology of Advertising

Routledge - The Advertising and Consumer Culture Reader

Psychological Processes and Advertising Effects: Theory, Research, and Applications (Psychology Revivals)

Advertising Exposure, Memory and Choice (Advertising and Consumer Psychology)

Routledge Persuasive Imagery - Consumer Response Book

Advertising and Psychology (RLE Advertising): 1 (Routledge Library Editions: Advertising)

Consumer Behavior: Science and Practice, International Edition

Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

Advertising vol 4

The Continuum of Consumer Choice (Routledge Studies in Marketing)

Advertising vol 2

Concise Encyclopedia of Advertising

Routledge Concise Encyclopedia of Advertising - Business Reference

Advertising vol 3

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising vol 1

Measuring Advertising Effectiveness (Advertising and Consumer Psychology)

Consumer Psychology: A Life Span Developmental Approach

Advertising, Society, and Consumer Culture

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Readings in Advertising, Society, and Consumer Culture