£151.26

Psychology Press - Attention, Attitude, and Affect in Advertising

Name: Psychology Press - Attention, Attitude, and Affect in Advertising
Brand: Psychology Press
Price: 151.26 GBP
Availability: InStock

Advertising

This is the most expensive it has ever been. Walk away.

£151 today · previous high £151 · all-time low £137

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 89 days · 89 data points

Historical

Generating forecast…

Price Distribution

Price distribution over 89 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £151 (59 days, 66.3%)

Price range: £137 - £151

Price levels: 2 different prices over 89 days

Description

Explore the deep connection between psychology and advertising in this specialized volume from the Advertising and Consumer Psychology Series. Developed as independent disciplines since the late nineteenth century, these two fields have shaped one another through continuous research and development. This book examines how advertising serves as a vital arena for testing psychological theories and methods. It covers diverse specialties including learning, behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Readers will learn how psychology provides the essential tools, theories, and techniques that drive modern advertising practice. This text is an important resource for understanding the historical and scientific relationship between human behavior and marketing stimuli.

Key Features

Part of the Advertising and Consumer Psychology Series published by Psychology Press.

Examines the historical development of psychology and advertising since the late nineteenth century.

Covers diverse research specialties such as learning, psychometrics, and perception.

Explores the application of social and mathematical psychology within advertising research.

Provides insight into how psychological tools and techniques are used in advertising practice.

Product Specifications

Brand: Psychology Press
Format: hardcover
ASIN: 080580756X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 October 1993
Listed Since: 16 February 2007

Barcode

No barcode data available

Psychology Press - Attention, Attitude, and Affect in Advertising

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Emotion in Advertising: Theoretical and Practical Explorations

The Advertising and Consumer Culture Reader

The Psychology of Advertising

The Advertising and Consumer Culture Reader - Routledge

Psychological Processes and Advertising Effects: Theory, Research, and Applications (Psychology Revivals)

Advertising Exposure, Memory and Choice (Advertising and Consumer Psychology)

Persuasive Imagery: Consumer Response Perspective - Marketing Book

Advertising and Psychology (RLE Advertising): 1 (Routledge Library Editions: Advertising)

Consumer Behavior: Science and Practice, International Edition

Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

Advertising vol 4

The Continuum of Consumer Choice (Routledge Studies in Marketing)

Advertising vol 2

Concise Encyclopedia of Advertising

Concise Encyclopedia of Advertising - A-Z Reference Guide

Advertising vol 3

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising vol 1

Measuring Advertising Effectiveness (Advertising and Consumer Psychology)

Consumer Psychology: A Life Span Developmental Approach

Advertising, Society, and Consumer Culture

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Readings in Advertising, Society, and Consumer Culture