£136.81

Psychology Press - Attention, Attitude, and Affect in Advertising

Name: Psychology Press - Attention, Attitude, and Affect in Advertising
Brand: Psychology Press
Price: 136.11 GBP
Availability: InStock

Advertising

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Description

Explore the deep connection between psychology and the advertising industry. Developed as independent disciplines in the late nineteenth century, these two fields have shaped one another through decades of research and practical application. This book examines how advertising serves as a vital arena for testing psychological methods and theories. Readers will learn how advertising has driven development in diverse specialties, including learning, behavioral decision theory, psychometrics, perception, and social and mathematical psychology. At the same time, the text explains how psychology has provided the tools, theories, and techniques necessary for modern advertising practice. This volume is an essential resource for understanding the historical and scientific relationship between these two fields.

Key Features

Examines the historical origins of psychology and advertising as parallel disciplines from the late nineteenth century.

Provides research insights into how advertising acts as a stimulus for diverse specialties like psychometrics and perception.

Explains the application of psychological tools and techniques within the professional practice of advertising.

Covers key areas of study including learning, social psychology, and mathematical psychology.

Offers a deep look into behavioral decision theory and its role in consumer response to advertising.

Product Specifications

Brand: Psychology Press
Format: hardcover
ASIN: 080580756X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 October 1993
Listed Since: 16 February 2007

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Psychology Press - Attention, Attitude, and Affect in Advertising

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