Defining, Measuring and Managing Consumer Experiences (Routledge-Giappichelli Studies in Business and Management) - Image 1

£150.29

This is the most expensive it has ever been. Walk away.

£150 today · previous high £150 · all-time low £138

Routledge Defining, Measuring and Managing Consumer Experiences (Routledge-Giappichelli Studies in Business and Management)

Name: Defining, Measuring and Managing Consumer Experiences (Routledge-Giappichelli Studies in Business and Management)
Brand: Routledge
Price: 150.29 GBP
Availability: InStock

Market Research

Price Distribution

Price distribution over 28 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £150 (27 days, 96.4%)

Price range: £138 - £150

Price levels: 2 different prices over 28 days

Description

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper knowledge of the approaches to consumer behaviour and learn about the theoretical and empirical challenges of studying customer experience management. It also considers the post-modern consumer, which requires a move beyond the purely rationalist perspective of traditional marketing and provides methodological support for firms and scholars who wish to measure cognitive, emotional and behavioural consumer reactions. More specifically, it explores the changes in consumer behaviours, the limitations of traditional measurement approaches and the importance of capturing small insights with neuromarketing metrics, with a chapter contributed by a leading expert. A new three-point perspective on consumer behaviours is set out that combines behaviour (what people do) with the declared (what people say) and the perceived (what people feel). This approach acknowledges the complexity of consumer behaviours and the methodological bias derived from the use of the traditional techniques (principally the survey) or from big data. Only a holistic perspective can capture the heterogeneous nature of consumer behaviour. The book thereby takes up the theoretical debate about the definition, management and measurement of customer behaviour. It also examines measurement methodologies, an area that has received little attention elsewhere. Besides addressing the scientific community in the field, the book will also be a valuable practical resource for marketing managers, entrepreneurs and consultants who want to implement innovative strategies to manage the customer experience.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367479370
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 01 October 2020
Listed Since: 23 April 2020

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

Routledge Defining, Measuring and Managing Consumer Experiences (Routledge-Giappichelli Studies in Business and Management)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Customer Xperience Leadership: A Blueprint To Maximize Performance: 1 (World Scientific Lecture Notes in Marketing)

Consumer Behavior: Science and Practice, International Edition

Consumer Behavior: Empirical Research (Legend in Marketing)

Leveraging Consumer Behavior and Psychology in the Digital Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

Sensing Emotions: The impact of context on experience measurements: 12 (Philips Research Book Series, 12)

Consumer Behaviour: Applications in Marketing

Routledge - The Continuum of Consumer Choice Book

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Leveraging Consumer Behavior and Psychology in the Digital Economy

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens: Eine empirische Analyse

Memorable Customer Experiences: A Research Anthology

Emotion in Advertising: Theoretical and Practical Explorations

Consumer Behaviour: Understanding Consumers in a Digital Landscape

Crafting Customer Experience Strategy: Lessons from Asia

Consuming Experience

Consuming Experience

Consumer Behaviour and Analytics (Mastering Business Analytics)

Visual Methods in Marketing and Consumer Research - Routledge

Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships

Consumer Behavior

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

People and Products: Consumer Behavior and Product Design

This is the most expensive it has ever been. Walk away.

Routledge Defining, Measuring and Managing Consumer Experiences (Routledge-Giappichelli Studies in Business and Management)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Customer Xperience Leadership: A Blueprint To Maximize Performance: 1 (World Scientific Lecture Notes in Marketing)

Consumer Behavior: Science and Practice, International Edition

Consumer Behavior: Empirical Research (Legend in Marketing)

Leveraging Consumer Behavior and Psychology in the Digital Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

Sensing Emotions: The impact of context on experience measurements: 12 (Philips Research Book Series, 12)

Consumer Behaviour: Applications in Marketing

Routledge - The Continuum of Consumer Choice Book

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Leveraging Consumer Behavior and Psychology in the Digital Economy

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens: Eine empirische Analyse

Memorable Customer Experiences: A Research Anthology

Emotion in Advertising: Theoretical and Practical Explorations

Consumer Behaviour: Understanding Consumers in a Digital Landscape

Crafting Customer Experience Strategy: Lessons from Asia

Consuming Experience

Consuming Experience

Consumer Behaviour and Analytics (Mastering Business Analytics)

Visual Methods in Marketing and Consumer Research - Routledge

Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships

Consumer Behavior

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

People and Products: Consumer Behavior and Product Design