Memorable Customer Experiences: A Research Anthology - Image 1

£12.68

Routledge Memorable Customer Experiences: A Research Anthology

Name: Memorable Customer Experiences: A Research Anthology
Brand: Routledge
Price: 12.68 GBP
Availability: InStock

Economics

It has never been this cheap. We have no record of a lower price.

£13 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 36 days • 36 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 36 days • 1 price levels

Days at Price

Price Analysis

Most common price: £13 (36 days, 100.0%)

Price range: £13 - £13

Price levels: 1 different prices over 36 days

Description

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0566088681
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 28 September 2009
Listed Since: 20 July 2009

Barcode

No barcode data available

Routledge Memorable Customer Experiences: A Research Anthology

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Customer Xperience Leadership: A Blueprint To Maximize Performance: 1 (World Scientific Lecture Notes in Marketing)

Marketing of Tourism Experiences

Defining, Measuring and Managing Consumer Experiences (Routledge-Giappichelli Studies in Business and Management)

The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (International Series in Advanced Management Studies)

Art and Experience (Studies in Art, Culture, and Communities)

Experiential Learning: Emerging Perspectives, Strategies & Educational Outcomes (Education in a Competitive and Globalizing World)

Interdisciplinary Reflections of Contemporary Experiential Marketing Practices (e-Book Collection - Copyright 2022)

Experience Design: Concepts and Case Studies

Planning and Managing the Experience Economy in Tourism (Advances in Hospitality, Tourism, and the Services Industry)

Experiential Marketing: Case Studies in Customer Experience

Erlebnis- und handlungsorientierte Konzepte in der betrieblichen Bildung: Möglichkeiten und Grenzen der Vermittlung von Schlüsselqualifikationen

Events Design and Experience (Events Management)

Experiential Learning: Experience as the Source of Learning and Development

The Impact of Experience-based Learning on Students' Emotional Competency

Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

Planning and Managing the Experience Economy in Tourism

Crafting Customer Experience Strategy: Lessons from Asia

Consuming Experience

Consuming Experience

Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships

The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (International Series in Advanced Management Studies)

The Design Experience: The Role of Design and Designers in the Twenty-First Century

Sourcebook of Experiential Education: Key Thinkers and Their Contributions

Sensing Emotions: The impact of context on experience measurements: 12 (Philips Research Book Series, 12)