£76.99

This is the most expensive it has ever been. Walk away.

£77 today · previous high £77 · all-time low £71

Psychology Press Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 49 days · 49 data points (no recent data)

Historical
Generating forecast…
£76.99 £69.85 £71.41 £72.97 £74.52 £76.08 £77.64 26 July 2026 07 August 2026 19 August 2026 31 August 2026 12 September 2026
View at Amazon ↗

Price data last checked 42 day(s) ago - refreshing...

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 49 days • 2 price levels

Days at Price
Current Price
7 days 42 days · current 0 11 21 32 42 £71 £77 Days at Price

Price Analysis

Most common price: £77 (42 days, 85.7%)

Price range: £71 - £77

Price levels: 2 different prices over 49 days

Description
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

Product Specifications
Brand
Psychology Press
Format
paperback
ASIN
080581731X
Category
Books > Subjects > Business, Finance & Law > Careers
Domain
Amazon UK
Release Date
12 June 2001
Listed Since
23 January 2007

Barcode

No barcode data available

Similar Products You Might Like

Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
99% match

Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Psychology Press

£66.20 18 Sep 2026
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
96% match

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

MACMILLAN

£51.80 24 Sep 2026
Consumer Culture Theory: 16 (Research in Consumer Behavior, 16)
96% match

Consumer Culture Theory: 16 (Research in Consumer Behavior, 16)

Emerald Group Publishing Limited

£48.25 22 Sep 2026
Ethical Consumerism Across Cultures - Business Research Book
96% match

Ethical Consumerism Across Cultures - Business Research Book

Business Science Reference

£131.44 18 Sep 2026
Consumer Psychology: A Life Span Developmental Approach
96% match

Consumer Psychology: A Life Span Developmental Approach

MACMILLAN

£53.11 30 Sep 2026
The New Consumer Psychology: Scanning buying behavior with MRI of the mind
96% match

The New Consumer Psychology: Scanning buying behavior with MRI of the mind

Routledge

£45.99 22 Sep 2026
Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
96% match

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Business Science Reference

£141.47 26 Sep 2026
Consumer Behavior: Science and Practice, International Edition
96% match

Consumer Behavior: Science and Practice, International Edition

South-Western

£40.36 18 Sep 2026
People and Products: Consumer Behavior and Product Design
96% match

People and Products: Consumer Behavior and Product Design

Routledge

£98.99 30 Sep 2026
Consumer Culture Theory: 18 (Research in Consumer Behavior, 18)
96% match

Consumer Culture Theory: 18 (Research in Consumer Behavior, 18)

Parlux

£95.99 22 Sep 2026
New Consumer Marketing: Managing a Living Demand System
96% match

New Consumer Marketing: Managing a Living Demand System

Wiley

£36.98 03 Oct 2026
Consumer Economics: Issues and Behaviors: United States Edition
96% match

Consumer Economics: Issues and Behaviors: United States Edition

PEARSON EDUCATION

Price unavailable
Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
95% match

Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

McGraw-Hill Education

£78.99 25 Sep 2026
Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)
95% match

Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)

Routledge

£100.00 18 Sep 2026
Consumerism in the Human Services: Rationale, Evolution, Perspectives, and Policy Strategies
95% match

Consumerism in the Human Services: Rationale, Evolution, Perspectives, and Policy Strategies

MACMILLAN

£45.77 18 Sep 2026
Consumer Behavior
95% match

Consumer Behavior

Cengage Learning

Price unavailable
Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia)
95% match

Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia)

Routledge

£52.99 23 Sep 2026