£146.90

This is the usual price. Wait for it to drop, or tell us your number.

£147 today · usual range £128–£150 · best ever £128

Routledge Building Customer-brand Relationships

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 71 days · 71 data points (no recent data)

Historical
Generating forecast…
£149.53 £126.19 £131.28 £136.37 £141.47 £146.56 £151.65 25 July 2026 11 August 2026 29 August 2026 15 September 2026 03 October 2026
View at Amazon ↗

Price data last checked 20 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 71 days • 3 price levels

Days at Price
Current Price
31 days 27 days · current 13 days 0 8 16 23 31 £128 £147 £150 Days at Price

Price Analysis

Most common price: £128 (31 days, 43.7%)

Price range: £128 - £150

Price levels: 3 different prices over 71 days

Description
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138133760
Category
Books > Subjects > Business, Finance & Law > Economics > Macroeconomics
Domain
Amazon UK
Release Date
28 October 2015
Listed Since
30 October 2015

Barcode

No barcode data available

Similar Products You Might Like

Building Customer-brand Relationships
99% match

Building Customer-brand Relationships

Routledge

£44.58 23 Sep 2026
Marketing Communications
96% match

Marketing Communications

Routledge

£133.67 02 Sep 2026
Marketing Communications
96% match

Marketing Communications

Routledge

£44.79 08 Sep 2026
Marketing Skills in Practice: Developing a Successful Marketing Career
96% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£43.33 11 Sep 2026
Consumer-Brand Relationships: Theory and Practice
96% match

Consumer-Brand Relationships: Theory and Practice

Routledge

£99.00 03 Oct 2026
Routledge Integrated Advertising and Marketing Book
96% match

Routledge Integrated Advertising and Marketing Book

Routledge

£151.26 01 Oct 2026
Integrated Marketing Communication: Advertising and Promotion in a Digital World
96% match

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Routledge

£61.47 23 Sep 2026
Integrated Marketing Communications: A Global Brand-Driven Approach
96% match

Integrated Marketing Communications: A Global Brand-Driven Approach

MACMILLAN

£45.77 03 Oct 2026
The Art & Science of Marketing: Marketing for Marketing Managers
96% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 27 Sep 2026
Strategic Integrated Marketing Communications
96% match

Strategic Integrated Marketing Communications

Routledge

£48.44 11 Sep 2026
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
96% match

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Routledge

£24.65 26 Sep 2026
Brand Psychology: The Art and Science of Building Strong Brands
96% match

Brand Psychology: The Art and Science of Building Strong Brands

Routledge

£138.47 28 Aug 2026
The Business of Marketing Research
96% match

The Business of Marketing Research

Cognella Academic Publishing

£94.59 24 Sep 2026
Business to Business Marketing Management: A Global Perspective
96% match

Business to Business Marketing Management: A Global Perspective

Routledge

£205.00 23 Sep 2026
Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
96% match

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Rowman & Littlefield Publishers

£31.08 11 Sep 2026
Strategic Marketing Planning and Control: Plannning and Control
96% match

Strategic Marketing Planning and Control: Plannning and Control

Routledge

£111.36 13 Sep 2026
Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition
96% match

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

PEARSON EDUCATION

Price unavailable
Business to Business Marketing Management: A Global Perspective
96% match

Business to Business Marketing Management: A Global Perspective

Routledge

£49.99 06 Sep 2026
Building Brands Directly: Creating Business Value from Customer Relationships
96% match

Building Brands Directly: Creating Business Value from Customer Relationships

NYU Press

£74.00 30 Sep 2026
Social Media Campaigns: Strategies for Public Relations and Marketing
96% match

Social Media Campaigns: Strategies for Public Relations and Marketing

Routledge

£37.61 10 Sep 2026
Essentials Of Modern Marketing: Italy Edition
96% match

Essentials Of Modern Marketing: Italy Edition

£52.19 01 Oct 2026
Marketing Strategy: Based on First Principles and Data Analytics
96% match

Marketing Strategy: Based on First Principles and Data Analytics

Springer

£48.34 27 Aug 2026
A Reader in Marketing Communications
96% match

A Reader in Marketing Communications

Routledge

£182.88 27 Aug 2026
Pearson Marketing: An Introduction, European Edition - 4th Ed
95% match

Pearson Marketing: An Introduction, European Edition - 4th Ed

PEARSON EDUCATION

£57.96 20 Aug 2026