£24.65

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£25 today · all-time low £24 (Sep 2026) · usually £25

Routledge Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

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£52.99 £21.20 £28.14 £35.07 £42.01 £48.94 £55.88 28 July 2026 12 August 2026 27 August 2026 11 September 2026 26 September 2026
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Price Distribution

Price distribution over 61 days • 7 price levels

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9 days 1 day · current 3 days 8 days 2 days 1 day 37 days 0 9 19 28 37 £24 £25 £31 £36 £47 £50 £53 Days at Price

Price Analysis

Most common price: £53 (37 days, 60.7%)

Price range: £24 - £53

Price levels: 7 different prices over 61 days

Description

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

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Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 November 2005
Listed Since
14 February 2007

Barcode

No barcode data available

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