Edward Elgar Social Marketing and Behaviour Change Book - Image 1

£92.18

Edward Elgar Publishing Edward Elgar Social Marketing and Behaviour Change Book

Name: Edward Elgar Social Marketing and Behaviour Change Book
Brand: Edward Elgar Publishing
Price: 91.57 GBP
Availability: InStock

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Description

Master the complexities of human behavior with Social Marketing and Behaviour Change: Models, Theory and Applications. Published by Edward Elgar Publishing, this book provides a concise and comprehensive overview of the field. It offers a detailed review and analysis of the most validated models used to drive behavioral shifts. Designed for professionals across multiple disciplines, this text uses real-world case studies to demonstrate how theoretical models work in practice. The content is organized into nine distinct sections, making it easy to navigate through complex topics. You will gain a deep understanding of various functional models, including cognitive, conative, affective, and social-cultural frameworks. By exploring multi-theory approaches, consumer behavior decision models, and social change models, this book serves as a practical guide for anyone looking to implement effective social marketing strategies. Its visual and comprehensible layout ensures that the material remains accessible while providing the depth required for professional application in economics and business sectors.

Key Features

Comprehensive model analysis covering cognitive, conative, affective, and social-cultural frameworks to help you understand diverse behavioral drivers.

Practical case studies that illustrate theoretical models in real-world settings for better application of concepts.

Structured nine-section organization that allows for easy navigation through complex social marketing and behavior change topics.

Multi-disciplinary approach that makes advanced theories accessible to a wide range of professionals and researchers.

In-depth exploration of consumer behavior decision models and social change models to support strategic planning.

Visual and comprehensible design that simplifies complex multi-theory models for professional use.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1782548149
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 26 December 2014
Listed Since: 24 September 2014

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Edward Elgar Publishing Edward Elgar Social Marketing and Behaviour Change Book

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