Social Marketing and Behaviour Change - Models, Theory, Applications - Image 1

£80.47

It has never been this cheap. We have no record of a lower price.

£80 today · cheaper than every other day in the last 3 months

Edward Elgar Publishing Social Marketing and Behaviour Change - Models, Theory, Applications

Name: Social Marketing and Behaviour Change - Models, Theory, Applications
Brand: Edward Elgar Publishing
Price: 80.47 GBP
Availability: InStock

Market Research

Price Distribution

Price distribution over 80 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £90 (28 days, 35.0%)

Price range: £80 - £92

Price levels: 4 different prices over 80 days

Description

Social Marketing and Behaviour Change provides a comprehensive yet concise examination of validated models for understanding and influencing human behaviour. This multi-disciplinary book is structured across nine sections, exploring cognitive, conative, affective, social-cultural, and multi-theory approaches to behaviour change. The authors integrate consumer behaviour decision models and social change frameworks, supported by detailed case studies that demonstrate how these theoretical concepts apply in real-world settings. Designed for professionals across marketing, public health, and social development fields, the book combines visual presentation with accessible language to make complex behavioural science concepts understandable and actionable. Whether you're developing marketing campaigns or implementing behaviour change initiatives, this Edward Elgar Publishing title serves as both a foundational reference and practical guide to evidence-based approaches.

Key Features

Social Marketing and Behaviour Change covers nine distinct sections exploring cognitive, conative, affective, and social-cultural models of behaviour change.

The book integrates consumer behaviour decision models and social change frameworks supported by real-world case studies.

Published by Edward Elgar Publishing Ltd, this title is designed for professionals in marketing, public health, and social development.

Visual presentation and multi-disciplinary approach make complex behavioural science accessible to diverse professional audiences.

Comprehensive analysis of validated models provides both theoretical understanding and practical application for behaviour change initiatives.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1782548149
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 26 December 2014
Listed Since: 24 September 2014

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Edward Elgar Publishing Social Marketing and Behaviour Change - Models, Theory, Applications

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Handbook of Research in International Marketing, Second Edition (Research Handbooks in Business and Management series)

Handbook of Behavioural Change and Public Policy (Handbooks of Research on Public Policy series)

Handbook on the Experience Economy (Research Handbooks in Business and Management series)

Handbook of Marketing Strategy (Research Handbooks in Business and Management series)

Research Handbook of Marketing in Emerging Economies

Handbook of Research Methods on Trust: Second Edition (Handbooks of Research Methods in Management series)

Handbook of Digital Politics

Handbook of Research Methods on Trust: Second Edition (Handbooks of Research Methods in Management series)

Handbook on Wellbeing, Happiness and the Environment

Handbook of Research Methods on Human Resource Development (Handbooks of Research Methods in Management series)

Handbook of Research on Marketing and Corporate Social Responsibility (Research Handbooks in Business and Management series)

Handbook of Research Methods on Human Resource Development (Handbooks of Research Methods in Management series)

Edward Elgar Handbook of Research on Gender and Marketing

Critical Reflections on Interactive Governance: Self-organization and Participation in Public Governance

Handbook of Research on Creativity

Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches

Handbook of Research on Creativity

Handbook on Migration and Social Policy

Handbook of Social Capital and Regional Development

Research Handbook on Employee Pro-Environmental Behaviour (Research Handbooks in Business and Management series)

How to Get Published in the Best Marketing Journals (How To Guides)

Handbook of Research Methods in Diversity Management, Equality and Inclusion at Work

Handbook of Cultural and Creative Industries in China (Handbooks of Research on Contemporary China series)

Handbook of Research on Customer Equity in Marketing

It has never been this cheap. We have no record of a lower price.

Edward Elgar Publishing Social Marketing and Behaviour Change - Models, Theory, Applications

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Handbook of Research in International Marketing, Second Edition (Research Handbooks in Business and Management series)

Handbook of Behavioural Change and Public Policy (Handbooks of Research on Public Policy series)

Handbook on the Experience Economy (Research Handbooks in Business and Management series)

Handbook of Marketing Strategy (Research Handbooks in Business and Management series)

Research Handbook of Marketing in Emerging Economies

Handbook of Research Methods on Trust: Second Edition (Handbooks of Research Methods in Management series)

Handbook of Digital Politics

Handbook of Research Methods on Trust: Second Edition (Handbooks of Research Methods in Management series)

Handbook on Wellbeing, Happiness and the Environment

Handbook of Research Methods on Human Resource Development (Handbooks of Research Methods in Management series)

Handbook of Research on Marketing and Corporate Social Responsibility (Research Handbooks in Business and Management series)

Handbook of Research Methods on Human Resource Development (Handbooks of Research Methods in Management series)

Edward Elgar Handbook of Research on Gender and Marketing

Critical Reflections on Interactive Governance: Self-organization and Participation in Public Governance

Handbook of Research on Creativity

Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches

Handbook of Research on Creativity

Handbook on Migration and Social Policy

Handbook of Social Capital and Regional Development

Research Handbook on Employee Pro-Environmental Behaviour (Research Handbooks in Business and Management series)

How to Get Published in the Best Marketing Journals (How To Guides)

Handbook of Research Methods in Diversity Management, Equality and Inclusion at Work

Handbook of Cultural and Creative Industries in China (Handbooks of Research on Contemporary China series)

Handbook of Research on Customer Equity in Marketing