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IGI Global Consumer Information Systems and Relationship Management: Design, Implementation, and Use (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Consumer Information Systems and Relationship Management: Design, Implementation, and Use (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

Information Management

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Description

Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers' decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466640820
Category: Books > Subjects > Business, Finance & Law > Management > Information Management
Domain: Amazon UK
Release Date: 31 May 2013
Listed Since: 20 December 2012

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IGI Global Consumer Information Systems and Relationship Management: Design, Implementation, and Use (Advances in Marketing, Customer Relationship Management, and E-Services)

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