Designing Effective Web Surveys - Image 1

£151.00

Cambridge University Press Designing Effective Web Surveys

Name: Designing Effective Web Surveys
Brand: Cambridge University Press
Price: 139.01 GBP
Availability: InStock

E-business

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Description

Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 0521889456
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 29 September 2008
Listed Since: 24 January 2008

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Cambridge University Press Designing Effective Web Surveys

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