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Sage Publishing Designing and Doing Survey Research - SAGE Publications

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Description

Designing and Doing Survey Research is a practical introduction to planning and conducting survey research in real-world settings. This SAGE Publications guide takes a mixed method approach, offering step-by-step guidance through every stage of the survey research process: from initial research design and ethical considerations through developing effective survey questions, selecting appropriate sampling methods, budgeting and scheduling, administering your survey, and preparing data for analysis. With a focus on how new technologies are transforming survey research today, this reference book addresses contemporary challenges faced by researchers and provides cutting-edge insight into modern survey methodology. Whether you are undertaking your first survey or refining your existing research approach, this guide equips you with practical knowledge to navigate the complexities of survey design and execution.

Key Features

SAGE Publications' comprehensive guide covers the complete survey research process from design through data preparation.

Mixed method approach provides flexibility in planning and conducting surveys across diverse research contexts.

Step-by-step guidance on developing survey questions ensures your instruments gather reliable and valid data.

Dedicated chapters address sampling strategies, budgeting, scheduling, and time management for research projects.

Contemporary focus on new technologies reflects how modern survey research is conducted today.

Ethical issues discussion helps researchers navigate moral considerations throughout the research lifecycle.

Practical administration strategies prepare you for implementing surveys in real-world settings.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 March 2012
Listed Since
23 March 2011

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