£61.21

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£61 today · all-time low £60 (Sep 2026) · usually £62

Sage Publishing How to Conduct Surveys: A Step-by-Step Guide - 7th Edition

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£63.58 £60.06 £60.83 £61.60 £62.36 £63.13 £63.90 01 September 2026 10 September 2026 19 September 2026 28 September 2026 08 October 2026
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2 days 3 days · current 28 days 4 days 1 day 0 7 14 21 28 £60 £61 £62 £63 £64 Days at Price

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Most common price: £62 (28 days, 73.7%)

Price range: £60 - £64

Price levels: 5 different prices over 38 days

Description

The seventh edition of How to Conduct Surveys: A Step-by-Step Guide by Arlene Fink, published by Sage Publishing, offers a practical and concise resource for developing, conducting, and evaluating surveys. This updated guide incorporates new sections on generative artificial intelligence, cultural validity, and survey recruitment, alongside coverage of modern digital tools including social media, Zoom, and Microsoft Teams. Readers will learn to develop rigorous surveys from the ground up, assess the credibility and usefulness of existing surveys, and adapt survey methodologies to contemporary research environments. Whether you are an academic researcher, market analyst, or student conducting primary research, this seventh edition equips you with evidence-based strategies and step-by-step instructions for survey design, distribution, and analysis. The guide bridges traditional survey methodology with emerging technologies and cultural considerations essential for modern research practice.

Key Features

The seventh edition incorporates new content on generative artificial intelligence applications and strategies for integrating AI into survey design and analysis workflows.

Updated sections on cultural validity ensure surveys are appropriate and effective across diverse populations and research contexts.

Coverage of contemporary online platforms including Zoom, Microsoft Teams, and social media enables researchers to reach respondents through modern communication channels.

Step-by-step guidance helps readers develop rigorous surveys and critically evaluate the credibility and usefulness of surveys created by others.

This Sage Publishing resource is in new store stock condition and ready for immediate use by researchers and practitioners.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 March 2025
Listed Since
30 May 2024

Barcode

No barcode data available

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