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Sage Publishing How to Ask Survey Questions (Survey Kit; V. 2)

Amazon

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£77.10 £63.48 £66.45 £69.42 £72.40 £75.37 £78.34 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Description
"I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!" --Bonnie Rader, California State University, Long Beach Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2ndshows readers how to do the following: * Ask valid and reliable questions for the context * Determine whether to use open or closed questions * Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions * Ask questions that get at attitude, behavior, and knowledge * Develop factorial, conjoint and Internet survey questions New to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions.

Product Specifications
Brand
Sage Publishing
Format
paperback
ASIN
0761925791
Category
Books > Subjects > Reference
Domain
Amazon UK
Release Date
22 October 2002
Listed Since
02 February 2007

Barcode

No barcode data available

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