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Sage Publications How to Ask Survey Questions (Survey Kit; V. 2)

Name: How to Ask Survey Questions (Survey Kit; V. 2)
Brand: Sage Publications
Price: 64.72 GBP
Availability: InStock

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Description

"I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!" --Bonnie Rader, California State University, Long Beach Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2ndshows readers how to do the following: * Ask valid and reliable questions for the context * Determine whether to use open or closed questions * Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions * Ask questions that get at attitude, behavior, and knowledge * Develop factorial, conjoint and Internet survey questions New to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761925791
Category: Books > Subjects > Reference
Domain: Amazon UK
Release Date: 22 October 2002
Listed Since: 02 February 2007

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Sage Publications How to Ask Survey Questions (Survey Kit; V. 2)

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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