Sage Survey Research Methods - Floyd J. Fowler Jr. 5th Edition - Image 1

£62.07

Sage Publishing Sage Survey Research Methods - Floyd J. Fowler Jr. 5th Edition

Name: Sage Survey Research Methods - Floyd J. Fowler Jr. 5th Edition
Brand: Sage Publishing
Price: 62.07 GBP
Availability: InStock

Anthropology & Sociology

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Description

Master the complexities of data collection with the Fifth Edition of Survey Research Methods by Floyd J. Fowler Jr. Published by Sage Publications, this essential text provides the latest methodological knowledge for researchers looking to improve the precision and credibility of their work. This updated edition is designed to help you navigate the modern landscape of social research. It addresses the significant shift toward online survey usage and the growth of the Internet for data collection. You will also find guidance on managing the challenges of declining response rates in telephone surveys and utilizing improved techniques for pre-survey evaluation. Whether you are a student or a professional in the social sciences, this book offers a sound basis for evaluating how every aspect of a survey affects its accuracy. It guides you through each step of the research process, ensuring your findings are reliable and well-supported. This used book is in good condition and serves as a practical resource for anyone studying anthropology, sociology, or applied social research methods.

Key Features

Comprehensive guide through every step of the survey research process to help ensure accuracy and credibility in your findings.

Updated coverage of modern data collection methods, specifically addressing the rapid expansion of online survey usage and Internet-based research.

Expert insights into managing the precipitous drop in response rates for telephone surveys to maintain high-quality data.

Provides a sound basis for evaluating how different survey aspects affect the overall precision of your social research.

Includes improved techniques for pre-survey evaluation to help researchers prepare for successful data collection.

A reliable resource for students and professionals in anthropology, sociology, and applied social research methods.

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 1452259003
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 18 September 2013
Listed Since: 03 May 2013

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Sage Publishing Sage Survey Research Methods - Floyd J. Fowler Jr. 5th Edition

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