£57.04

Wiley Designing and Conducting Survey Research - 4th Edition

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Description

Master the art of data collection with the industry standard guide for survey research. This fourth edition from Wiley provides a complete roadmap for every stage of the survey process. Whether you are building a new instrument or managing complex data sets, this resource offers the practical guidance needed to achieve professional results. This updated version includes new data analysis techniques and modern SPSS procedures to help you navigate contemporary research challenges. You can access sample data sets online to practice your skills in real-world scenarios. The book moves beyond theory, offering actionable steps for constructing instruments, administering the survey process, and reporting your final results effectively. It is an essential tool for students and professionals who need to produce accurate, reliable, and high-quality survey research.

Key Features

Comprehensive survey process coverage that guides you through constructing instruments, administration, and result reporting.

Updated data analysis techniques and modern SPSS procedures to ensure your research methods remain current.

Practical worksheets and extensive examples that demonstrate how to use survey and data technology correctly.

Access to online sample data sets to help you practice analysis and refine your research skills.

Actionable guidance designed to help you move from initial design to final reporting with professional accuracy.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
29 August 2014
Listed Since
01 June 2013

Barcode

No barcode data available

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