Wiley Designing and Conducting Business Surveys: 568 (Wiley Series in Survey Methodology)

Product Description Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers. This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include:• Determining the survey content, considering user needs, the business context, and total survey quality• Planning the survey as a project• Sampling frames, procedures, and methods• Questionnaire design and testing for self-administered paper, web, and mixed-mode surveys• Survey communication design to obtain responses and facilitate the business response process• Conducting and managing the survey using paradata and project management tools• Data processing, including capture, editing, and imputation, and dissemination of statistical outputsDesigning and Conducting Business Surveys is an indispensable resource for anyone involved in designing and/or conducting business or organizational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys at universities, research organizations, etc.; or using data produced from business surveys. The book also lays a foundation for new areas of research in business surveys. From the Inside Flap A comprehensive guide to the most current methodologies, techniques, and best practices for data collection designs and procedures in business surveysDesigning and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers.This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include:Determining the survey content, considering user needs, the business context, and total survey qualityPlanning the survey as a projectSampling frames, procedures, and methodsQuestionnaire design and testing for self-administered paper, web, and mixed-mode surveysSurvey communication design to obtain responses and facilitate the business response processConducting and managing the survey using paradata and project management toolsData processing, including capture, editing, and imputation, and dissemination of statistical outputsDesigning and Conducting Business Surveys is an indispensable resource for anyone involved in designing and/or conducting business or organizatio