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Sage Publishing Sage Improving Survey Questions: Design and Evaluation Book

Name: Sage Improving Survey Questions: Design and Evaluation Book
Brand: Sage Publishing
Price: 39.3 GBP
Availability: InStock

Illustrated

Psychology & Psychiatry

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Description

Master the art of survey design with this essential guide from Sage Publications. This book addresses the fundamental question of what makes a good question and how to minimize errors in your survey data. By focusing on the design of questions, you can ensure the validity of your research results. This resource provides practical guidance on how to word and format questions to evoke specific, useful answers. It covers essential techniques for collecting information about objective facts and events, as well as methods for measuring subjective phenomena. You will learn how to empirically evaluate your questions and explore alternative methods to solve common measurement problems. Whether you are conducting academic research or professional data collection, this volume in the Applied Social Research Methods series helps you build better instruments. Improve your data quality by learning to write questions that work exactly as intended.

Key Features

Learn professional methods to word and format questions for maximum clarity and accuracy in your research.

Gain techniques to empirically evaluate survey questions to ensure they produce the intended data.

Discover how to collect reliable information regarding both objective facts and subjective phenomena.

Access alternative methods to address and solve common measurement problems in social research.

New and mint condition book provided by Sage Publications for high-quality study.

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Product Specifications

Brand: Sage Publishing
Model: Illustrated
Format: paperback
ASIN: 0803945833
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry
Domain: Amazon UK
Release Date: 21 July 1995
Listed Since: 14 December 2006

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Sage Publishing Sage Improving Survey Questions: Design and Evaluation Book

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