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Open University Press Surveying the Social World: Principles and Practice in Survey Research (Understanding Social Research)

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Description
The survey has become a widely used technique for gathering information and opinions from individuals, organizations and other groups. This work examines the contemporary state of surveys within society and social science methodology, explaining the potential of the survey method and the ways it can be used effectively when resources are limited. It then takes the reader systematically through the process of conducting survey research covering in turn, the role of theory, the planning and design of projects, pilot work, access to informants, ethical issues, sampling methods, the preparation of questionnaires, interviewing, the use of computer packages, processing response, statistical methods of data analysis, and the presentation of findings.

Key Features

Used Book in Good Condition

Product Specifications
Brand
Open University Press
Format
hardcover
ASIN
0335202411
Category
Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain
Amazon UK
Release Date
01 September 2001
Listed Since
02 February 2007

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