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Consumer Online Shopping Behaviour: Influence of Perceived Benefits and Risks on Perceived Value

Balanced Scorecard

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The book is aimed at providing a comprehensive understanding on e-retailing environment and online consumer behaviour. A detailed discussion is made on consumer online buying experience, influence of perceived benefits and risks on consumers’ shopping behavior, and consumers’ perceived value related to online shopping. This book gives a unique experience to the readers as it contains textual information as well as a case study based on empirical research.

Product Specifications

Format: paperback
ASIN: 6204738925
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 24 January 2022
Listed Since: 18 February 2022

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Consumer Online Shopping Behaviour: Influence of Perceived Benefits and Risks on Perceived Value

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