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£34.42

Cambridge University Press Internet and Digital Economics: Principles, Methods and Applications

Name: Internet and Digital Economics: Principles, Methods and Applications
Brand: Cambridge University Press
Price: 34.42 GBP
Availability: InStock

E-business

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Description

How are our societies being transformed by internet and digital economics? This book provides an accessible introduction to the economics of the internet and a comprehensive account of the mechanisms of the digital economy. Leading scholars examine the original economic and business models being developed as a result of the internet system, and explore their impact on our economies and societies. Key issues are analysed, including the development of open source software and on-line communities, peer-to-peer and online sharing of cultural goods, electronic markets and the rise of new information intermediaries, e-retailing and e-banking. The volume examines how internet and digital economics have transformed the organization of firms, industries, markets, commerce, modes of distribution, money, finance, and innovation processes, and provides the analytical tools to understand both these recent transformations and the likely future directions of the 'New Economy'.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 0521855918
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 28 June 2007
Listed Since: 02 February 2007

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Cambridge University Press Internet and Digital Economics: Principles, Methods and Applications

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