McGraw-Hill Internet Marketing: Building Advantage with CD - Image 1

£127.31

McGraw-Hill Education McGraw-Hill Internet Marketing: Building Advantage with CD

Name: McGraw-Hill Internet Marketing: Building Advantage with CD
Brand: McGraw-Hill Education
Price: 127.31 GBP
Availability: InStock

E-business

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£127 today · all-time low £127 (Mar 2026) · usually the usual

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Description

Master the complexities of the digital landscape with Internet Marketing: Building Advantage in a Networked Economy. Published by McGraw-Hill Education, this text provides a road-tested framework designed for both students and practitioners. It offers a practical approach to understanding and implementing effective Internet marketing programs in today's economy. The book focuses on using marketing levers to manage the intensity of consumer interaction with a website. By following a customer-centric model, readers learn how to build meaningful relationships through four distinct stages: Awareness, Exploration/Expansion, Commitment, and Dissolution. This structured method helps you use the Internet to create intense and profitable connections with your target audience. Whether you are studying business or managing real-world digital campaigns, this resource provides the tools needed to navigate the networked economy. It moves beyond theory to show how digital tools can drive customer engagement and long-term value.

Key Features

Includes a road-tested framework to help students and professionals implement effective Internet marketing programs.

Utilizes a four-stage customer-centric model covering Awareness, Exploration/Expansion, Commitment, and Dissolution.

Teaches how to use marketing levers to vary the level of consumer intensity with a website.

Provides strategies to build intense and profitable relationships with customers through digital channels.

Designed to help users understand how to think about and execute marketing in a networked economy.

Comes with a CD to support the learning and application of the presented marketing concepts.

Product Specifications

Brand: McGraw-Hill Education
Format: hardcover
ASIN: 0072512083
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 16 August 2001
Listed Since: 18 July 2015

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McGraw-Hill Education McGraw-Hill Internet Marketing: Building Advantage with CD

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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