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£130.48
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£130 today · previous high £130 · all-time low £127
McGraw-Hill Education Internet Marketing: Building Advantage in a Networked Economy
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Last 71 days · 71 data points (no recent data)
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Price distribution over 71 days • 3 price levels
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Most common price: £127 (43 days, 60.6%)
Price range: £127 - £130
Price levels: 3 different prices over 71 days
Description
Key Features
McGraw-Hill Education's four-stage customer-centric framework guides readers from initial awareness through exploration, commitment, and potential dissolution phases.
Practical approach teaches how to use marketing levers to vary consumer engagement intensity and build lasting customer relationships through websites.
Road-tested strategies and implementations help students and business practitioners develop effective Internet marketing programmes.
Comprehensive coverage of e-business and e-commerce marketing principles designed for the modern networked economy.
Product Specifications
- Brand
- McGraw-Hill Education
- Format
- hardcover
- ASIN
- 0072512083
- Domain
- Amazon UK
- Release Date
- 16 August 2001
- Listed Since
- 18 July 2015
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