Marketing in a Digital World: 16 (Review of Marketing Research, 16) - Image 1

£74.99

Emerald Publishing Limited Marketing in a Digital World: 16 (Review of Marketing Research, 16)

Name: Marketing in a Digital World: 16 (Review of Marketing Research, 16)
Brand: Emerald Publishing Limited
Price: 74.99 GBP
Availability: InStock

Managers' Guides to Computing

This is the most expensive it has ever been. Walk away.

£75 today · previous high £75 · all-time low £63

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 598 days • 598 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 598 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £63 (398 days, 66.6%)

Price range: £63 - £75

Price levels: 3 different prices over 598 days

Description

Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research is forward-looking and illuminating. The book considers the nature and consequences of a number of important new digital technologies and practices, including human-machine communication, software, mobile marketing, online reviews, big data, 3D printing and a wide range of other digital innovations. Many of these technological developments were completely unanticipated and as such the transformation is still unfolding. Therefore, whilst consumers have largely embraced and actively co-create many of these new innovations, there are also growing concerns about privacy and other adverse effects of digital technology. Each essay provides a thoughtful examination of this rapidly shifting landscape and offers a set of bold ideas regarding its future impact on the foundations of marketing and consumption. The volume is essential reading for both scholars and managers seeking fresh insights into marketing and offers a number of exciting new concepts, propositions and predictions about marketing in the digital world.

Product Specifications

Brand: Emerald Publishing Limited
Format: hardcover
ASIN: 1787563405
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 19 September 2019
Listed Since: 01 April 2019

Barcode

No barcode data available

Emerald Publishing Limited Marketing in a Digital World: 16 (Review of Marketing Research, 16)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Essentials of Digital Marketing (Global Management Series)

Digital Marketing: Strategy, Planning & Disruption

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Strategic Digital Marketing: Modernizing 21st Century Business - 2nd Edition (Digital Business Series)

eMarketing: Digital Marketing Strategy

Digital Marketing: Analyzing its Transversal Impact

Digital Marketing: A Practical Approach

Integrated Digital Marketing in Practice

Essentials Of Modern Marketing: Italy Edition

Marketing: An Introduction

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Contemporary Issues in Digital Marketing

Digital Marketing: 2025 Release ISE

Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)

Marketing: Real People, Real Decisions

Contemporary Research in E-Marketing: Volume Two: 2

Essentials of Modern Marketing: Inaugural Pakistan Edition

Digital Marketing

International Marketing Research: A Transformative Approach

Global Marketing in Times of Disruption: 22 (Review of Marketing Research, 22)

Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence

Marketing Skills in Practice: Developing a Successful Marketing Career