Principles of Direct, Database and Digital Marketing - Image 1

£71.99

PEARSON EDUCATION Principles of Direct, Database and Digital Marketing

Name: Principles of Direct, Database and Digital Marketing
Brand: PEARSON EDUCATION
Price: 71.99 GBP
Availability: InStock

E-business

This is the most expensive it has ever been. Walk away.

£72 today · previous high £72 · all-time low £38

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 82 days · 82 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 82 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £72 (69 days, 84.1%)

Price range: £38 - £72

Price levels: 2 different prices over 82 days

Description

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.

Key Features

Principles Of Direct, Database And Digital Marketing

Product Type: Abis Book

Brand: Language: English

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273756508
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 12 December 2013
Listed Since: 24 July 2013

Barcode

No barcode data available

PEARSON EDUCATION Principles of Direct, Database and Digital Marketing

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Direct And Interactive Marketing

Contemporary Issues in Digital Marketing

Digital Marketing: A Practical Approach

Digital Marketing: A Practical Approach

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Digital Analytics for Marketing (Mastering Business Analytics)

Marketing Database Analytics: Transforming Data for Competitive Advantage

Digital Analytics for Marketing (Mastering Business Analytics)

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Integrated Digital Marketing in Practice

Sage Optimal Database Marketing - Strategy and Data Mining

Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

Data Driven Marketing

Digital Advertising and Marketing Communication

Digital Marketing

Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (MARKETING/SALES/ADV & PROMO)

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)

Digital Marketing: Analyzing its Transversal Impact

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Strategisches Interaktives Direktmarketing in der Gebrauchsgüterindustrie: Einfluss des Database Marketing und der Neuen elektronischen Medien (Forum produktionswirtschaftliche Forschung)