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£59.78
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PEARSON EDUCATION Pearson Integrated Advertising and Marketing Communications
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Description
Key Features
Pearson Education provides an evolved definition of integrated marketing to help students communicate effectively in the business world.
The 9th Edition teaches students how to weave all marketing activities into one clear message and voice.
This textbook explores the roles of social media and mobile messaging to reach modern consumers.
Learners can use added tools included in the text to apply marketing concepts to practical situations.
The content covers how various marketing communications are produced and transmitted across different channels.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 129241121X
- Domain
- Amazon UK
- Release Date
- 04 August 2021
- Listed Since
- 08 May 2021
Barcode
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