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Sage Publishing Marketing Communications 4th Edition Textbook
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Description
Key Features
This fourth edition includes specific updates on how the Covid-19 pandemic has affected the marketing and advertising industries.
Learn through new case studies featuring global brands like Amazon, Burger King, Facebook, and John Lewis.
The text covers timely modern topics including social media networks like TikTok and the role of social media influencers.
Students gain knowledge on essential contemporary subjects such as online retailers and marketing ethics.
Sage Publishing provides an easy-to-read guide to different marketing communications tools, theories, and strategies.
Product Specifications
- Brand
- Sage Publishing
- Format
- paperback
- ASIN
- 1529781213
- Domain
- Amazon UK
- Release Date
- 23 December 2022
- Listed Since
- 03 July 2022
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