£139.73

It has never been this cheap. We have no record of a lower price.

£140 today · cheaper than every other day in the last 3 months

Business Science Reference The Role of Language and Symbols in Promotional Strategies and Marketing Schemes (Advances in Marketing, Customer Relationship Management, and E-services)

View at Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 46 days · 46 data points (no recent data)

Historical
Generating forecast…
£206.97 £133.01 £149.14 £165.28 £181.42 £197.56 £213.69 25 July 2026 05 August 2026 16 August 2026 27 August 2026 08 September 2026
View at Amazon ↗

Price data last checked 45 day(s) ago - refreshing...

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 46 days • 4 price levels

Days at Price
Current Price
1 day · current 7 days 27 days 11 days 0 7 14 20 27 £140 £162 £203 £207 Days at Price

Price Analysis

Most common price: £203 (27 days, 58.7%)

Price range: £140 - £207

Price levels: 4 different prices over 46 days

Description

In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 September 2018
Listed Since
12 June 2018

Barcode

No barcode data available

Similar Products You Might Like

Routledge Integrated Advertising and Marketing Book
96% match

Routledge Integrated Advertising and Marketing Book

Routledge

£151.26 01 Oct 2026
Intercultural Marketing: Theory and Practice
96% match

Intercultural Marketing: Theory and Practice

Routledge

£55.93 21 Oct 2026
The Language of Branding: Theory, Strategies, and Tactics
96% match

The Language of Branding: Theory, Strategies, and Tactics

Routledge

£52.99 30 Sep 2026
Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands
96% match

Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands

MACMILLAN

£42.67 23 Sep 2026
Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition
96% match

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

PEARSON EDUCATION

Price unavailable
Business & Marketing Across Cultures
96% match

Business & Marketing Across Cultures

Sage Publishing

£48.13 23 Sep 2026
Brand Psychology: The Art and Science of Building Strong Brands
96% match

Brand Psychology: The Art and Science of Building Strong Brands

Routledge

£138.47 28 Aug 2026
Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)
95% match

Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

£213.83 22 Aug 2026
Integrated Marketing Communication: Advertising and Promotion in a Digital World
95% match

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Routledge

£61.47 23 Sep 2026
International Marketing: Strategy and Theory
95% match

International Marketing: Strategy and Theory

Routledge

£78.23 22 Sep 2026
Measurement and Research Methods in International Marketing: 22 (Advances in International Marketing, 22)
95% match

Measurement and Research Methods in International Marketing: 22 (Advances in International Marketing, 22)

Emerald Group Publishing Limited

£48.20 02 Oct 2026
International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)
95% match

International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)

Jai Press Inc.

£88.99 25 Sep 2026
Facets of Corporate Identity, Communication and Reputation
95% match

Facets of Corporate Identity, Communication and Reputation

Routledge

£183.52 28 Aug 2026
International Advertising Law. 3rd Edition: Problems, Cases, and Commentary
95% match

International Advertising Law. 3rd Edition: Problems, Cases, and Commentary

Wolters Kluwer

£184.27 26 Sep 2026
International Marketing: Sociopolitical and Behavioral Aspects
95% match

International Marketing: Sociopolitical and Behavioral Aspects

Routledge

£65.99 11 Sep 2026
Global Perspectives in Cross-Cultural and Cross-National Consumer Research
95% match

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Routledge

£171.99 19 Sep 2026
Marketing Skills in Practice: Developing a Successful Marketing Career
95% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£43.33 11 Sep 2026
The Language Factor in International Business: New Perspectives on Research, Teaching and Practice: 151 (Linguistic Insights: Studies in Language and Communication)
95% match

The Language Factor in International Business: New Perspectives on Research, Teaching and Practice: 151 (Linguistic Insights: Studies in Language and Communication)

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

£49.93 11 Sep 2026
Integrated Marketing Communications: A Global Brand-Driven Approach
95% match

Integrated Marketing Communications: A Global Brand-Driven Approach

MACMILLAN

£45.77 03 Oct 2026
Driving Customer Appeal Through the Use of Emotional Branding (Advances in Marketing, Customer Relationship Management, and E-Services)
95% match

Driving Customer Appeal Through the Use of Emotional Branding (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

£212.87 17 Sep 2026
Global Perspectives on Contemporary Marketing Education (Advances in Marketing, Customer Relationship Management, and E-Services)
95% match

Global Perspectives on Contemporary Marketing Education (Advances in Marketing, Customer Relationship Management, and E-Services)

Parlux

£187.99 12 Sep 2026
Global Marketing: Strategy, Practice, and Cases
95% match

Global Marketing: Strategy, Practice, and Cases

Routledge

£59.99 03 Oct 2026
Marketing Communication: New Approaches, Technologies, and Styles
95% match

Marketing Communication: New Approaches, Technologies, and Styles

Oxford University Press

£58.08 02 Oct 2026
Intercultural Marketing: Theory and Practice - Routledge
95% match

Intercultural Marketing: Theory and Practice - Routledge

Routledge

£164.84 02 Oct 2026