The Role of Language and Symbols in Promotional Strategies and Marketing Schemes (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£171.87

Business Science Reference The Role of Language and Symbols in Promotional Strategies and Marketing Schemes (Advances in Marketing, Customer Relationship Management, and E-services)

Name: The Role of Language and Symbols in Promotional Strategies and Marketing Schemes (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: Business Science Reference
Price: 171.87 GBP
Availability: InStock

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Description

In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 1522557784
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 28 September 2018
Listed Since: 12 June 2018

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Business Science Reference The Role of Language and Symbols in Promotional Strategies and Marketing Schemes (Advances in Marketing, Customer Relationship Management, and E-services)

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