£153.42

Routledge Intercultural Marketing: Theory and Practice Textbook

Name: Routledge Intercultural Marketing: Theory and Practice Textbook
Brand: Routledge
Price: 151.8 GBP
Availability: InStock

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Description

As companies expand their reach beyond national borders, understanding how culture shapes consumer behavior becomes a necessity for success. This textbook from Routledge provides a deep look into the psychological and social dimensions that drive global consumption patterns. By combining academic research with contemporary case studies from real-world marketing practice, this book serves as a practical guide for students and professionals. It builds on a cross-disciplinary theoretical foundation to help readers understand how cultural influences impact the way people buy products and services. Whether you are studying international economics or working in global business, this text offers the tools needed to navigate the complexities of international trade and marketing. It is a concise resource designed to bridge the gap between theoretical knowledge and the practical application of marketing strategies in a globalized world.

Key Features

Integrates academic research with contemporary case studies from current marketing practice to provide real-world context.

Explores the psychological and social dimensions of consumer behavior to help understand global market trends.

Offers a strong cross-disciplinary theoretical foundation for a well-rounded understanding of international business.

Serves as a practical guide for the design and implementation of marketing strategies across different cultures.

Provides a concise and direct approach to studying the effects of cultural influence on global consumption.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367457911
Category: Books > Subjects > Business, Finance & Law > Economics > International Economics > Trade
Domain: Amazon UK
Release Date: 18 November 2020
Listed Since: 28 May 2020

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Routledge Intercultural Marketing: Theory and Practice Textbook

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