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£164.84
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£165 today · previous high £165 · all-time low £154
Routledge Intercultural Marketing: Theory and Practice - Routledge
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Last 67 days · 67 data points (no recent data)
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Price Distribution
Price distribution over 67 days • 2 price levels
Price Analysis
Most common price: £165 (40 days, 59.7%)
Price range: £154 - £165
Price levels: 2 different prices over 67 days
Description
Key Features
Combines academic research with contemporary case studies from real marketing practice to illustrate intercultural concepts.
Explores psychological and social dimensions of consumer behaviour across different cultural contexts.
Provides practical frameworks for designing and implementing effective marketing strategies in international markets.
Built on cross-disciplinary theoretical foundations to support deep understanding of cultural influence on consumption.
Concisely written textbook format makes complex intercultural marketing principles accessible and actionable.
Helps marketers understand how culturally ingrained behaviours affect product adoption and brand perception globally.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367457911
- Domain
- Amazon UK
- Release Date
- 18 November 2020
- Listed Since
- 28 May 2020
Barcode
No barcode data available
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