£54.64

Advertising and Promotion ISE

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£55 today · usual range £0–£0 · best ever £47

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Price History & Forecast

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Last 577 days • 577 data points (No recent data available)

Historical
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£56.99 £46.02 £48.42 £50.81 £53.20 £55.59 £57.99 09 June 2024 31 October 2024 24 March 2025 15 August 2025 06 January 2026

Price Distribution

Price distribution over 577 days • 7 price levels

Days at Price
Current Price
22 days 31 days 77 days 274 days 145 days · current 21 days 7 days 0 69 137 206 274 £47 £50 £51 £52 £54 £55 £57 Days at Price

Price Analysis

Most common price: £52 (274 days, 47.5%)

Price range: £47 - £57

Price levels: 7 different prices over 577 days

Description

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics.    Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hill’s Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 October 2023
Listed Since
26 October 2022

Barcode

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