£60.24

PEARSON EDUCATION Integrated Advertising, Promotion, and Marketing Communications, Global Edition

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Last 49 days · 49 data points (no recent data)

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£60.68 £58.98 £59.35 £59.72 £60.09 £60.46 £60.84 26 April 2026 08 May 2026 20 May 2026 01 June 2026 13 June 2026

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Price levels: 2 different prices over 49 days

Description

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
04 August 2021
Listed Since
08 May 2021

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