£77.89

Cengage Learning Advertising and Integrated Brand Promotion

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£78 today · all-time low £76 (Apr 2026) · usually the usual

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Price History & Forecast

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Last 48 days · 48 data points (no recent data)

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£78.98 £75.90 £76.57 £77.24 £77.92 £78.59 £79.26 26 April 2026 07 May 2026 19 May 2026 31 May 2026 12 June 2026

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Price distribution over 48 days • 3 price levels

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Current Price
22 days 14 days · current 12 days 0 6 11 17 22 £76 £78 £79 Days at Price

Price Analysis

Most common price: £76 (22 days, 45.8%)

Price range: £76 - £79

Price levels: 3 different prices over 48 days

Description

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.

Key Features

Advertising & Integrated Brand Promotion

Product type: ABIS BOOK

Brand: South-Western College Publishing

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 August 2022
Listed Since
17 November 2021

Barcode

No barcode data available

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