Inside Information: Making Sense of Marketing Data - Image 1

£43.71

This is the most expensive it has ever been. Walk away.

£44 today · previous high £44 · all-time low £43

Wiley Inside Information: Making Sense of Marketing Data

Name: Inside Information: Making Sense of Marketing Data
Brand: Wiley
Price: 43.71 GBP
Availability: InStock

Advertising

Price Distribution

Price distribution over 47 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £44 (27 days, 57.4%)

Price range: £43 - £44

Price levels: 2 different prices over 47 days

Description

The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency. In the future the successful marketing executives will be those who can quickly assimilate the plethora of incoming information about their markets and their customers, and from this information see the "big picture" and then take intelligent action. In the new Millennium, those who survive and flourish in marketing will be those who can quickly identify the 'messages' that are often hidden deep in their market and customer information. People who can see 'shapes and patterns' in data will be the ones who will successfully change and improve their organizations. The successful will be those who can quickly reject extraneous information and identify the overarching trends and themes that can be detected from different combinations of marketing evidence. Those who fail will be those who are overwhelmed with the minutia of information and are unable to get on top of what this growing mountain of marketing information is really telling them. This book provides the way forward for all marketers faced with the above challenges. It highlights the basic principles about information, acknowledging the fact that we are entering a new era that is well away from the old fashioned model of a market research agency supplying survey type data. Increasingly, this process will be replaced with a much more instantaneous process where data from different sources - internal and external - are quickly fired at the marketer, with he/she being expected to make immediate sense of it. Inside Information is one of the first to respond to this new information era for understanding information. The book is a user friendly, very accessible book for the marketing manager who needs to process mountains of marketing information, but who will not have the time, or inclination to read detailed texts.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 0471495433
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 16 January 2001
Listed Since: 22 January 2007

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

Wiley Inside Information: Making Sense of Marketing Data

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

The Art & Science of Marketing: Marketing for Marketing Managers

Internet Marketing Intelligence

Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015 (Springer Proceedings in Business and Economics)

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Digital Marketing: Analyzing its Transversal Impact

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Trends and Innovations in Marketing Information Systems (Advances in Marketing, Customer Relationship Management, and E-Services)

Essentials of Modern Marketing: Inaugural Pakistan Edition

New Methods of Market Research and Analysis

Informationsmodellierung im Investitionsgütermarketing (Schriften zur EDV-orientierten Betriebswirtschaft)

Marketing: An Introduction

Introduction to Online Market and Industry Research (Business Research Solutions Series)

Essentials Of Modern Marketing: Italy Edition

Competing with Information: A Manager's Guide to Creating Business Value with Information Content (IMD Executive Development Series)

Marketing Skills in Practice: Developing a Successful Marketing Career

Internal Marketing: Tools and concepts for customer-focused management (Chartered Institute of Marketing (Paperback))

Marketing Research 2e - Data Disk & SPSS & Internet Intelligence

CIM Coursebook Marketing Essentials (The Official Cim Coursebook)

CIM Coursebook: Delivering Customer Value through Marketing

CIM Coursebook: Project Management in Marketing

CIM Coursebook: Strategic Marketing Decisions 2008-2009

The Origin of Intelligence: The Role of Information in Individual Lives

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

This is the most expensive it has ever been. Walk away.

Wiley Inside Information: Making Sense of Marketing Data

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

The Art & Science of Marketing: Marketing for Marketing Managers

Internet Marketing Intelligence

Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015 (Springer Proceedings in Business and Economics)

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Digital Marketing: Analyzing its Transversal Impact

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Trends and Innovations in Marketing Information Systems (Advances in Marketing, Customer Relationship Management, and E-Services)

Essentials of Modern Marketing: Inaugural Pakistan Edition

New Methods of Market Research and Analysis

Informationsmodellierung im Investitionsgütermarketing (Schriften zur EDV-orientierten Betriebswirtschaft)

Marketing: An Introduction

Introduction to Online Market and Industry Research (Business Research Solutions Series)

Essentials Of Modern Marketing: Italy Edition

Competing with Information: A Manager's Guide to Creating Business Value with Information Content (IMD Executive Development Series)

Marketing Skills in Practice: Developing a Successful Marketing Career

Internal Marketing: Tools and concepts for customer-focused management (Chartered Institute of Marketing (Paperback))

Marketing Research 2e - Data Disk & SPSS & Internet Intelligence

CIM Coursebook Marketing Essentials (The Official Cim Coursebook)

CIM Coursebook: Delivering Customer Value through Marketing

CIM Coursebook: Project Management in Marketing

CIM Coursebook: Strategic Marketing Decisions 2008-2009

The Origin of Intelligence: The Role of Information in Individual Lives

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)