£101.00

It has never been this cheap. We have no record of a lower price.

£101 today · cheaper than every other day in the last 3 months

Edward Elgar Publishing New Methods of Market Research and Analysis

View at Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 74 days · 74 data points (no recent data)

Historical
Generating forecast…
£101.00 £95.95 £97.97 £99.99 £102.01 £104.03 £106.05 26 July 2026 13 August 2026 31 August 2026 18 September 2026 07 October 2026
View at Amazon ↗

Price data last checked 17 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 74 days • 1 price levels

Days at Price
74 days 0 19 37 56 74 £101 Days at Price

Price Analysis

Most common price: £101 (74 days, 100.0%)

Price range: £101 - £101

Price levels: 1 different prices over 74 days

Description

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. Scott Erickson goes beyond the buzzwords to provide relevant explanations of the meaning and impact of both big data and analytics, placing them in context with traditional marketing research. His engaging subject matter focuses on the practical aspects of big data concepts, precisely defining and illustrating key concepts and providing illuminating real world examples. This approachable style enables marketers to understand what data scientists are doing with big data systems and analytics, giving them a taste of the capabilities of contemporary statistical software and its practical applications. This book can be used as a supplement to a traditional marketing research text or on its own. It will serve as a key reference for graduate students and advanced undergraduates in marketing research, marketing analytics, or business intelligence courses as well as marketing professionals looking to stay up to date with current trends and have them explained in a context they understand.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 October 2017
Listed Since
02 May 2017

Barcode

No barcode data available

Similar Products You Might Like

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)
97% match

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

£235.75 18 Sep 2026
Statistical Methods in e-Commerce Research: 33 (Statistics in Practice)
96% match

Statistical Methods in e-Commerce Research: 33 (Statistics in Practice)

Wiley

£102.89 24 Sep 2026
Applied Marketing Analytics Using Python
96% match

Applied Marketing Analytics Using Python

Sage Publishing

£18.64 09 Oct 2026
Marketing Research 7th Ed.
96% match

Marketing Research 7th Ed.

Wiley

£73.19 02 Oct 2026
The Art & Science of Marketing: Marketing for Marketing Managers
96% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 27 Sep 2026
Machine Learning for Business Analytics: Concepts, Techniques and Applications in RapidMiner
96% match

Machine Learning for Business Analytics: Concepts, Techniques and Applications in RapidMiner

Wiley

£96.98 14 Aug 2026
Digital Marketing: Analyzing its Transversal Impact
96% match

Digital Marketing: Analyzing its Transversal Impact

CRC Press

£127.00 18 Sep 2026
Wiley Mastering Marketing Data Science - Dr. Iain Brown Book
96% match

Wiley Mastering Marketing Data Science - Dr. Iain Brown Book

Wiley

£69.04 18 Oct 2026
Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver Data Mining
96% match

Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver Data Mining

Wiley

£98.36 19 Sep 2026
Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)
96% match

Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)

Springer

£219.56 15 Oct 2026
Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa
96% match

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

CRC Press

£59.22 23 Sep 2026
Wiley Machine Learning for Business Analytics in R Textbook
96% match

Wiley Machine Learning for Business Analytics in R Textbook

Wiley

£85.90 23 Oct 2026
Cost-Effective Marketing Research: A Guide for Marketing Managers
96% match

Cost-Effective Marketing Research: A Guide for Marketing Managers

Bloomsbury

£57.06 09 Sep 2026
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11
96% match

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

£45.99 22 Sep 2026
Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)
96% match

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Routledge

£187.99 01 Oct 2026
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
96% match

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

World Scientific Publishing Company

£42.75 08 Oct 2026
Digital Media Management: A Focus on Performance and Growth (Digital Business Series)
96% match

Digital Media Management: A Focus on Performance and Growth (Digital Business Series)

£59.83 20 Aug 2026
Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)
96% match

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

£241.15 18 Aug 2026
Handbook of Computational Social Science - Vol 1 & Vol 2: 1-2 (European Association of Methodology Series)
96% match

Handbook of Computational Social Science - Vol 1 & Vol 2: 1-2 (European Association of Methodology Series)

Routledge

£100.20 14 Aug 2026
Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)
96% match

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

£188.00 12 Aug 2026
Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015 (Springer Proceedings in Business and Economics)
96% match

Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015 (Springer Proceedings in Business and Economics)

Springer

£179.97 06 Oct 2026
Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)
96% match

Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)

Springer

£239.85 19 Aug 2026
Big Data Analytics Techniques for Market Intelligence
96% match

Big Data Analytics Techniques for Market Intelligence

£336.11 12 Aug 2026
The Marketing Research Guide
96% match

The Marketing Research Guide

Routledge

£70.99 12 Sep 2026