New Methods of Market Research and Analysis - Image 1

£101.00

Edward Elgar Publishing New Methods of Market Research and Analysis

Name: New Methods of Market Research and Analysis
Brand: Edward Elgar Publishing
Price: 101.0 GBP
Availability: InStock

Economics

It has never been this cheap. We have no record of a lower price.

£101 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 48 days • 48 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 48 days • 1 price levels

Days at Price

Price Analysis

Most common price: £101 (48 days, 100.0%)

Price range: £101 - £101

Price levels: 1 different prices over 48 days

Description

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. Scott Erickson goes beyond the buzzwords to provide relevant explanations of the meaning and impact of both big data and analytics, placing them in context with traditional marketing research. His engaging subject matter focuses on the practical aspects of big data concepts, precisely defining and illustrating key concepts and providing illuminating real world examples. This approachable style enables marketers to understand what data scientists are doing with big data systems and analytics, giving them a taste of the capabilities of contemporary statistical software and its practical applications. This book can be used as a supplement to a traditional marketing research text or on its own. It will serve as a key reference for graduate students and advanced undergraduates in marketing research, marketing analytics, or business intelligence courses as well as marketing professionals looking to stay up to date with current trends and have them explained in a context they understand.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1786432684
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 October 2017
Listed Since: 02 May 2017

Barcode

No barcode data available

Edward Elgar Publishing New Methods of Market Research and Analysis

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Statistical Methods in e-Commerce Research: 33 (Statistics in Practice)

Applied Marketing Analytics Using Python

Marketing Research 7th Ed.

The Art & Science of Marketing: Marketing for Marketing Managers

Machine Learning for Business Analytics: Concepts, Techniques and Applications in RapidMiner

Digital Marketing: Analyzing its Transversal Impact

Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers (Wiley and SAS Business Series)

Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver Data Mining

Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

Machine Learning for Business Analytics: Concepts, Techniques, and Applications in R

Cost-Effective Marketing Research: A Guide for Marketing Managers

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

Digital Media Management: A Focus on Performance and Growth (Digital Business Series)

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Computational Social Science - Vol 1 & Vol 2: 1-2 (European Association of Methodology Series)

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015 (Springer Proceedings in Business and Economics)

Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)

Big Data Analytics Techniques for Market Intelligence

The Marketing Research Guide