£29.18

World Scientific Publishing Company Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

Name: Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
Brand: World Scientific Publishing Company
Price: 42.27 GBP
Availability: InStock

Market Research

Price data checked 1 day ago

View at Amazon

Price History & Forecast

Last 90 days • 90 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 90 days • 5 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £39-45 (23 days, 25.6%)

Price range: £14 - £45

Price levels: 5 price ranges over 90 days

Description

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices. Volume I is focused on Brand and Consumer. Part I of this volume is dedicated to understanding the concepts and methods of brand sensing and brand equity. It delves into the analytic techniques used to track and profile brand image, and explains the key components of brand equity, how to measure it, and what factors drive it. It provides readers with a comprehensive framework for measuring and understanding brand equity and the tools to pursue its growth. Part II of this volume focuses on understanding consumers through qualitative and quantitative research methods, segmentation, customer satisfaction, customer value management, consumer panels, consumer analytics and big data. The volume covers the analytic tools used to extract insights from consumer transactions, which are becoming increasingly important in today's data-driven world. It also covers the use of consumer analytics and big data specifically within consumer markets.

Product Specifications

Brand: World Scientific Publishing Company
Format: paperback
ASIN: 9811274460
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 14 September 2023
Listed Since: 03 March 2023

Barcode

No barcode data available

World Scientific Publishing Company Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Using Strategy Analytics for Business Value Creation and Competitive Advantage

Consumer Behavior: Empirical Research (Legend in Marketing)

Essentials of Modern Marketing: Inaugural Pakistan Edition

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015 (Springer Proceedings in Business and Economics)

Big Data and Social Science: Data Science Methods and Tools for Research and Practice (Chapman & Hall/CRC Statistics in the Social and Behavioral Sciences)

Coronavirus News, Markets and AI: The COVID-19 Diaries

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application (Innovatives Markenmanagement)

The Art & Science of Marketing: Marketing for Marketing Managers

Computergestütztes Marketing

Customers Know You Suck: Actionable CX Strategies to Better Understand, Attract, and Retain Customers

CIM Coursebook: Delivering Customer Value through Marketing

Practical Issues of Intelligent Innovations: 140 (Studies in Systems, Decision and Control, 140)

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

Big Data and Smart Digital Environment: 53 (Studies in Big Data, 53)

Marketing and Consumer Research in the Public Interest

Consumer Happiness: Multiple Perspectives (Studies in Rhythm Engineering)

Applications in Electronics Pervading Industry, Environment and Society: APPLEPIES 2020: 738 (Lecture Notes in Electrical Engineering, 738)

The Consumer Citizen

Introduction to Online Market and Industry Research (Business Research Solutions Series)

Erfolgsfaktoren von Markenerweiterungen (Werbe- und Markenforschung)

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms